Engage Profitably on a Nonprofit Basis

3 min read

Nonprofit groups have a challenging business model that ebbs and flows. Holiday seasons are more profitable times when their communities are in a giving mood. Organizations that lay the groundwork throughout the year will succeed in prime times, which Kristyna Torres-Cruz knows well. She is a speaker, instructor, social media-savvy entrepreneur, and nonprofit advocate. Torres-Cruz and sales and marketing expert Aaron Kilby talked about nonprofit campaigns, particularly at the end of the year. Surprisingly, for-profit companies and nonprofit groups overlap in their approaches. “When it comes to social media, nonprofit and for-profit actually should do a few things similarly,” Torres-Cruz said…....

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.