Good Talk Yields Good Profits

4 min read

The more people talk about your business, the greater your chance for success. More chatter translates to more income. Good word of mouth spreads best with a positive push, which is where Jay Baer lends his expertise. His consulting firm, Convince & Convert, helps iconic national brands. His book, “Talk Triggers,” delves deep into the hows and whys of generating memorable buzz. Baer talked with Ivana Taylor and Iva Ignjatovic about “Talk Triggers” and how to create chatter about your business. Ignjatovic is a marketing, strategy, leadership and business consultant who works closely with Taylor, who owns DIYMarketers, a company…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.