Healthy Brands Grow from Positioning

Brand positioning is one of Phemelo Segoe‘s passions. She is an entrepreneur, wellness coach and founder of MillTribe, which is short for Millennial Tribe. The company specializes in brand development and corporate identity. Chatting with startup experts at WeTalk, Segoe discussed brand positioning basics. “The simplest way to explain brand positioning is what someone thinks or feels when your brand comes to mind,” she said. “It is not always consciously created by the brand itself.” Making the magic happen is the result of tapping into invaluable tools. “First is brand attitude,” Segoe said. “How does the brand communicate? What’s the…...