Crisis Management Flies on ‘Plane’ Truth

5 min read

Crisis Management

When an Ethiopian Airlines 737 Max crashed shortly after takeoff, the nation was plunged into crisis. The prime minister took to the airwaves to reassure people in distress. Amid the turmoil, Nelisa Ngqulana was in her element. She loves journalism, and crisis management is her favorite topic. That’s when she can pull together her public relations and communication experience. She founded PR Trends ZA a company that “helps clients understand the strategic value of PR and communication. It’s the key to their brand growth and building a stellar reputation.” “By profession, I am a PR and media practitioner who’s found…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.