Build Awareness to Rock Your World!

2 min read

Build awareness

Customers won’t buy from brands they don’t know. It’s a core principle for digital marketing strategist Mack Collier. He has made a career of helping companies connect with their most loyal customers to drive real growth, “all with a Southern accent.” One of his marketing tactics is to use blogs to build brand awareness in the right way. That’s part of his overall strategy to smartly sell with social media. “Perhaps the reason companies cite the most for wanting to use social media is to ‘build awareness,’” Collier said. “They want to get the word out via social media about…...

This article is free to read

Login to read the full article


OR

By subscribing to our main site, you will also be subscribed to DDIntel - our regular letter showcasing our featured articles and applications.

Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.