Winning Brands Habitually Please Consumers

Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other factors. To succeed, entrepreneurs have to anticipate and adapt to economic trends so they can stay ahead of competitors. Francis Kihara studies consumer habits as “a passionate marketer with interests in building and promoting brands.” His Entridea blog “is all about entrepreneurship and idea generation,” which he discussed during an Africa Tweet Chat. He cited an assortment of tools brands can use to monitor consumer habits. “First, we start the conversation by understanding what consumer behaviors and habits are,”…...