Growth Hacking 2.0

3 min read

Growth Hacking

For many years I’ve been forecasting the eventual demise of the generous sales and marketing budgets of traditional SaaS companies. Growth marketers use a standard methodology when determining the effectiveness of independent campaigns across brand and product marketing, community management as a return on investment for the cost of media buying and digital marketing tools across channels. Growth hackers, on the other hand, is a hybrid function which aims to generate predictable product demand and minimize customer acquisition cost (CAC) by using a strategy of demand generation programs, automating distribution with custom software code or integrating systems using APIs which…...

This article is free to read

Login to read the full article


OR

By subscribing to our main site, you will also be subscribed to DDIntel - our regular letter showcasing our featured articles and applications.

Rachel Jim An intellectually ambidextrous intrapreneur creating value by stitching the Internet of Things together with One Billion Founders. In a nutshell, Rachel is a reverse growth hacker by identifying problems or process causing pain to customers, and helps ventures become better versions of themselves by offering services from startups or individuals who can provide a solution. She considers herself to be a human API as she has a natural affinity for the power of the collective, and an aptitude for forming mutual benefit exchanges by connecting people, networks and platforms for the purpose of social and environmental benefit.