Personal Brands Strike Gold in the Long Run

5 min read

Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much you should direct your efforts. Besides being a social influencer, Ian Moyse is also a sales director, cloud expert and public speaker. Having helped many others build a personal brand, he and marketing expert Madalyn Sklar looked at branding, beginning with first impressions. “A personal brand is what you are known for and seen as,” Moyse said. “For context, we are talking about and focused on a social brand. Often, this can start as being known real-world and moving…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.