Instagram Surges to Greater Heights

5 min read

Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many elements that drive Instagram success and overcome myths. This is where Forbes Top 50 social media power influencer Dede Watson feels right at home. She detects trends and keeps clients ahead of their competition. Together with ManageSocial product designer Kate Frappell and digital marketer Madalyn Sklar, Watson looked at trends affecting Instagram in the near future and beyond, starting with influencer marketing. According to influencer marketing agency mediakix, global ad spend on influencers is expected to reach $5 billion…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.