Listening to others pays dividends

3 min read

Listening by Ehimetalor Unuabona on Unsplash

With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one’s inner money grabber in check, opting instead to create personal, trustworthy connections. A journalist by trade, Marshall Kirkpatrick learned his lessons as he grew from a single focus of chasing links to truly listening and reacting to what others think and say. Today, Kirkpatrick is vice president of influence, analyst relations and competitive intelligence at Sprinklr, a leading platform for analyzing modern communication channels. He talked with Nick Martin of social media management company Hootsuite and digital marketing expert Madalyn Sklar…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.