Managing Promotions

Without promotion planning, demand planning fails Based on Wikipedia, promotion is defined as: “In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four P’s, i.e., product, price, place, and promotion.” The goal of promotion is three-fold: To present information to consumers and others. To increase demand. To differentiate a product. Promotions,…...