Why KPQs Are the New KPIs

2 min read

Business leaders have largely focused on key performance indicators (KPIs) over the last several years when making decisions to shape their companies. KPIs are certainly not going away or losing importance, but there is an increasing trend toward key performance questions (KPQs). Whereas KPIs are metrics related to specific business outcomes, KPQs pose broader questions that help executives gather information to make more informed choices. As you’ll soon see, the best approach is to realize the value of both KPI metrics and KPQs. Here are some reasons why decision-makers are paying more attention to KPQs while not casting aside their KPIs…....

This article is free to read

Login to read the full article


By subscribing to our main site, you will also be subscribed to DDIntel - our regular letter showcasing our featured articles and applications.

Kayla Matthews Kayla Matthews is a data journalist and technology writer. Her work has previously been featured on InsideBIGDATA, WIRED, Digital Trends and The Week. To read more from Kayla, please visit her blog, https://productivitybytes.com/