Millennials and Generation Z. A rented dress sounds sexier than a loan

6 min read

As young consumers develop a preference for sharing or renting goods and services over purchasing, global business is confronted with an interesting challenge. Millennials, who came into the world in the 1980s, and Generation Z, born in the mid-90s, believe in sharing just about anything: web links, streaming website subscriptions, city bikes, even apartments with holiday makers. As consumers develop a preference for sharing or renting goods and services over purchasing, global business is confronted with an interesting challenge. The sharing economy is gathering momentum in modern business. Only a decade ago, the market niches in which consumers shared goods…...

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Norbert Biedrzycki Head of Services CEE at Microsoft. Leads Microsoft services in 36 countries which include business and technology consulting, in particular in areas such as big data and AI, business applications, cybersecurity, premium and cloud services. Previously, as a Vice President Digital McKinsey, responsible for CEE, providing holistic combination of strategic consulting, digital transformation through rapid deployment of business applications, big data solutions and advanced analytics, business use of artificial intelligence, blockchain and IoT. Prior to that, Norbert was as the President of the Management Board and CEO of Atos Polska, and was also the CEO of ABC Data S.A. and the President of the Management Board and CEO of Sygnity S.A. He had previously also worked for McKinsey as a partner and, at the beginning of his career, he was the head of Oracle's consulting and business development services. Norbert's passion is technology – he is interested in robotization, automation, Artificial Intelligence, blockchain, VR, AR, and IoT and the impact modern technologies have on our economy and society. You can read more on this on his blog.