Valuable lessons lead the way to digital success

3 min read

Book resting next to a laptop

Blundering online amounts to digital marketing malpractice. Engaging the wrong way—or not at all—muffing search engine optimization and other miscues dig deep holes to climb out of.  Mistakes are bound to happen, but if you get it wrong from the start in digital marketing, it can haunt your business forever, which Melanie Namulwany Hapisu knows well. Besides being a digital marketer, she is an advertiser, strategist and trainer. During an Africa Tweet Chat, she talked about digital marketing mistakes and how to avoid them.  Namulwany Hapisu cited the most common missteps she sees: Creating social media pages and not posting…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.