Ask the general public and they will tell you being the first into a market is the key to winning. But building a company is rarely a linear race. In fact, as many have written, the vast majority of tech giants are actually fast followers. Indeed, first movers educate a market but rarely win it because they are ahead of the curve. Steve Blank for instance wrote famously that “pioneers have arrows in their back.” If you are building a search engine in 1988 when there is barely enough Internet adoption you will fail. If you are building a search…...
Second Mover Advantage — 3 Key Principles To Succeed As A Fast Follower
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