How Do I Make Money? HealthTech Startup And Business Models

4Ps, PPO, HMO, MCO, ACO, VFVB, CMS, PMPM, PBM – the list of acronyms is long, see Appendix. But cut through the jargon and you will see healthcare does follow certain principles when it comes to business models. While the topic is excruciatingly complex, below is an attempt to simplify it into a framework. One key difference between healthcare and other industries is the business models are rarely mutually exclusive; rather, companies frequently have multiple fundamentally different cash streams. 1) Get End Customer to Pay This is classic B2C, perhaps 10% of healthcare dollars in the US. Importantly, this segment…...