I Built DonnaPro for Founders Like Me

2 min read

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A few years ago, I hit a wall.

I was growing my agency, juggling teams, clients, and strategy. But despite the momentum, my calendar was full of tasks I shouldn’t have been doing—and my brain was constantly somewhere else. It wasn’t a lack of ambition. It was a lack of space to think.

So I hired an assistant.

Not to handle basic admin, but to help me operate at a higher level. That one decision didn’t just save me time—it gave me back clarity. Eventually, it became the seed for DonnaPro, the VA service I wish I’d had from the start.

Today, DonnaPro supports some of Europe’s most ambitious founders. We help them reclaim time, reduce stress, and move faster—without burning out.

But this isn’t another VA marketplace. We’re building something different. Here’s why.

Founders Don’t Need Just “Help”—They Need Leverage

If you’re a founder, you know the game changes fast.

In the beginning, you’re doing it all: sales, operations, strategy, support. But at some point, growth stops being about effort—and starts being about systems, delegation, and focus.

Most assistant services miss this. They’re designed to serve everyone: solopreneurs, pastors, middle managers, freelancers. That makes them broad, but not deep. Helpful, but not transformative.

DonnaPro was built specifically for founders and CEOs. That singular focus shapes everything we do—from how we hire to how we train and support our clients.

We Train for Initiative, Not Instructions

We don’t believe in task-dump delegation. If your assistant is just waiting for to-dos, they’re not creating leverage—they’re just creating another inbox.

At DonnaPro, we train our EAs to operate in ambiguity. To take initiative. To anticipate, filter, and move things forward without needing a play-by-play.

Because let’s face it—if you’re in a position where you have to explain every task, you’re not saving time. You’re losing more of it.

What Founders Say: “It’s a Relief”

Early on, I noticed a pattern in our client feedback. No one was talking about productivity apps or time tracking. They were talking about relief.

“I can finally think again.”“Everything just flows now.”“It doesn’t feel like outsourcing. It feels like partnership.”

That word stuck with me—relief. When a founder gets the right support, it’s not just the workload that shifts. Their entire mental load lightens. They become more present. More strategic. More focused.

And that’s what we’re really delivering: clarity.

We Fit Into Your Rhythm

Every founder works differently. Some like daily WhatsApp summaries. Others want their inbox completely triaged. Some want a second brain in meetings; others want silence until something breaks.

We train our assistants to adapt to those rhythms. We don’t force clients into rigid workflows. We meet them where they are—and help them move forward faster.

This is why DonnaPro doesn’t feel like outsourcing. It feels like adding momentum.

Scaling, But Not at the Cost of Quality

Yes, demand is growing. But we’re scaling carefully. Intentionally.

I’m still directly involved in hiring. Still close to client feedback. Because we’re not trying to become the biggest player—we’re trying to become the most trusted.

Every founder we support should feel like they matter. Like they’re not just a client, but a priority.

That’s our standard. And it’s not negotiable.

If You’re Doing It All—It’s Time to Stop

If you’re a founder still managing travel, emails, your calendar, and the chaos of scaling—know this: you don’t have to do it all anymore.

I built DonnaPro for founders like me—people who are driven, ambitious, and dangerously close to becoming their own bottleneck.

If you’re ready to stop being your own bottleneck, let’s have a conversation.

Filip Pesek Filip Pesek is a visionary entrepreneur dedicated to transforming the way founders and CEOs approach leadership and productivity. As the Founder and CEO of DonnaPro, a Slovenia-based firm, Filip specializes in providing part-time executive assistants who enable business leaders to reclaim their time and focus on strategic growth. His innovative approach has helped clients recover up to 60 hours per month, allowing them to concentrate on high-impact decisions and scaling their ventures. Before launching DonnaPro, Filip founded Spark, a marketing agency that redefined industry standards and garnered attention from major media outlets. His entrepreneurial journey is marked by a commitment to transparency, continuous improvement, and delivering measurable results for clients. Filip is also the author of the best-selling book Pisma Za Leona, where he shares insights on personal development and business acumen. His unique blend of strategic thinking and practical execution has made him a sought-after speaker and consultant in the European business community

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