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Nikhila Bakurupanda

Nikhila "Nikki" has been ghost writing for writing-challenged clients, highlighting how their data-driven strategies impacted their business decisions. Her articles have appeared in Medium and few internal publications and newsletters. She is currently on a gap year in Spain, travelling 13+ countries, learning foreign languages, and exploring global cuisines and cultures. Prior, she worked as Project Lead for large-scale digital transformation projects within Fortune 500 and E-commerce companies. She provides a holistic combination of technology and strategy consulting, product ownership, stakeholder management and project management guidance. She also worked with brand identity, digital marketing, market research teams of Disney, CBS and Fox Studios in Hollywood. Nikhila, a Carnegie Mellon grad, is passionate about writing futuristic articles around business leadership, data science, growth marketing, organizational behavior, process modelling, agile planning and project management. Her key passion is exploring the realm of data-driven personalization. She loves learning how data can be used to know enough about customers for delivering the right content and value at the right time. As this area continues to grow in effectiveness, she is excited to write about building specific and targeted strategies in the spheres of entertainment, retail, fashion for their digital marketing and product/service assortment efforts.