Marketing

software tools

Why Using Marketing Software Tools Is Crucial for Success

If you’re an entrepreneur, you know very well that a successful business has a number of different segments. A very important...
4 min read 190
Fan

Would You be Your Own Fan?

Building a fan base starts from a niche and expands through connections, engagements and sharing. It takes work and dedication. Few...
3 min read 126

Sensory Marketing with AI: A New Way to Stimulate Senses

Did you know according to research visual appearance is the key deciding factor for making purchasing decisions for 93% of consumers?...
3 min read
Dynamic pricing

AI and Dynamic Pricing – Secret Weapon of Tech Giants Today

One price for everyone! The invention of price tag took place in the 1870s to maintain the fairness of everybody looking...
3 min read
Content

Video Snaps Picture-Perfect Content

Mention “content,” and the first things that come to mind are words and pictures. That misses one of the fastest-growing segments...
3 min read 428
Product Management

6 must-have SKILLS that turn a Product Manager from Good to Great

Why does Product Management function exists? Organizations are driven by 2 entities, One which is focussing on DEFINING THE GOAL The functions...
4 min read
healthcare logistics

Life Sciences Logistics: What’s Driving the Deals?

The healthcare logistics market is booming. On July 15, healthcare logistics powerhouse Marken announced three acquisitions. Austria-based HETO, Hungary-based Der Kurier,...
5 min read
Make Money

The 4 Fastest Ways to Make Money on Amazon

It is no secret that you can make money on Amazon. Even Amazon is pointing out this fact now. But there...
3 min read 405

Turn Bad Publicity Into Your Strength

Phineas T. Barnum, the 19th century American showman and circus owner, reputedly said, “There’s no such thing as bad publicity.” If...
2 min read 958
Build branding

Build Branding for the Ages

Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in...
4 min read 172
social selling

Social Selling Stretches Beyond Sales

To make it as convenient as possible for consumers to purchase your products, position yourself where they are most of the...
2 min read 146
marketers

Marketers Rush to Rise on the AI Tide

Artificial intelligence is the wave of today and tomorrow, and content marketers are struggling not be left in its wake. Among...
3 min read 246