Marketing
About a year ago, I had a lead named Ken come to our website and send a message on our chatbot...
Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face...
If you conduct some research, you’ll realize that there are many things that you can do to secure funding for your...
What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it...
Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure,...
Influencer marketing is one of the hottest and sensitive topics on social media. People with influence can persuade skeptics to take...
Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can...
Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a...
Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many...
When the topic is WhatsApp, Instagram and Facebook Messenger integration – whether it’s your friend or foe – the person to...
Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much...
Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight...
Value investors are thought to be a staid lot. Spendthrift, and always looking to the long term. The key principles of...
Historically, government policies imposing lower emissions have had little effect on companies to become greener. Since the first industrial revolution, fossil...
Careers and LinkedIn often intertwine. Looking for a job? Are you on LinkedIn? The social media venue conjures up different reactions...
Business owners who want to succeed should know how to leverage income using digital technology. Entrepreneurs don’t need to “speak” search...
A failure story: Suppose you have 50 pairs of Thug life sunglasses which cost you $33 in total. Based on cost-based...
Going direct to video is a bad sign for movies, but it can spark marketing campaigns for businesses. Videos do more...
For many years I’ve been forecasting the eventual demise of the generous sales and marketing budgets of traditional SaaS companies. Growth...
Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other...
Although “customers are always right,” they can be demanding. That puts added responsibility on entrepreneurs to anticipate client needs and head...
There have been plenty of criticisms about how tech companies use algorithms in their software that tends to favor their political...
Customers won’t buy from brands they don’t know. It’s a core principle for digital marketing strategist Mack Collier. He has made...
Marriott faces a class-action lawsuit following a data breach, one of the perils of using big data: Is it worth it?...
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