Small Business
Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business...
Soft skills are a misnomer, even dismissive. Indeed, Angela Maiers contends that rather than an afterthought, “life skills are the power...
Human resources is almost a misnomer. People still have the ultimate say, but increased deferment to technology and processes strips away...
Online shopping continues to grow as a percentage of overall sales and each major retailer and platform is looking for ways...
How much do you charge for you? That’s a head-scratcher for startup and freelance entrepreneurs alike. What is reasonable? Is modesty...
When creating a website for your business, it is important to be familiar with the platform you are working on. Those...
When someone says “brand”, what do you think of? Chances are, you think of large corporations like Nike, Apple, and HP....
Sales funnels need not be complicated. Indeed, Kat Sullivan contends that these marketing channels used to direct sales are simple. She...
To attract an audience in any industry, branding is essential. Yet, the term “brand” is used pretty loosely these days. People...
Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure,...
Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can...
Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many...