Small Business

Why Communications is Critical to Pivoting Your Business

Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business...
2 min read 299
Map with location markers

Unleash the superpowers of soft skills

Soft skills are a misnomer, even dismissive. Indeed, Angela Maiers contends that rather than an afterthought, “life skills are the power...
3 min read 351

In Search Of the Vanishing Human in HR

Human resources is almost a misnomer. People still have the ultimate say, but increased deferment to technology and processes strips away...
6 min read 900

How do Amazon’s Premium Shipping Options Compare to Other eCommerce ...

Online shopping continues to grow as a percentage of overall sales and each major retailer and platform is looking for ways...
3 min read 201

How to know your price is right

How much do you charge for you? That’s a head-scratcher for startup and freelance entrepreneurs alike. What is reasonable? Is modesty...
6 min read 437

WordPress Features That Will Help Your Business Website

When creating a website for your business, it is important to be familiar with the platform you are working on. Those...
2 min read 156

5 Inexpensive Branding Strategies for Small Businesses

When someone says “brand”, what do you think of? Chances are, you think of large corporations like Nike, Apple, and HP....
2 min read 510

Simple Sales Funnels Yield Big Results

Sales funnels need not be complicated. Indeed, Kat Sullivan contends that these marketing channels used to direct sales are simple. She...
5 min read
Brand Image

Tips for Creating a Bold Brand Image

To attract an audience in any industry, branding is essential. Yet, the term “brand” is used pretty loosely these days. People...
5 min read 500
Paid media

Brands Draw Attention with Paid Media

Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure,...
2 min read 428
digital marketing

Data Tells the Tale of Digital Marketing

Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can...
2 min read 183

Instagram Surges to Greater Heights

Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many...
5 min read 182