Marketing
Turbulent times call for leadership. That especially applies in a digital world with constant change and transformation. Solo entrepreneurs and big...
Wired published a thought-provoking opinion article in 2015 comparing the news cycle around startups to a 12-hr clock. Indeed, tech in...
Blundering online amounts to digital marketing malpractice. Engaging the wrong way—or not at all—muffing search engine optimization and other miscues dig...
Simple can be too simple: Charge what you are worth and add tax. Sure, but do you know your worth? Freelancers...
With over 20 years of experience in corporate and small business consulting around brand marketing, I have come to see the...
Everyone online has seen it. Whenever people search for something on Google, they end up interacting with similar ads on Facebook...
If you’re on social media but artificial intelligence sounds intimidating, fear not. You might be deeper into AI than you think. ...
Companies are re-writing their Go-to-market strategies heading towards the new economic era The COVID-19 has opened up for conducting the business...
However, just a few entrepreneurs realize that scaling is not just a new profitable market but also a tremendous job, which...
Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business...
If inboxes seem unusually full after a quiet weekend, that might not be your imagination. Studies show that Monday emails have...
The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and...
The difference between profit and loss during these times Covid-19 is and continues to be an unprecedented global event, bringing healthcare...
Social media marketing starts with the customer in mind. Advertising, feedback and managing complaints mesh together to serve the consumer and...
Most people use their website as a hobby. Making money online is beyond their wildest dreams. This is where dream maker...
When you trend on Twitter, you’ve struck a nerve that reverberates throughout your audience and beyond. The goal is to trend...
With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one’s inner money...
Influencer marketing is a game of standing out. The result is a memorable — and credible — connection to a product...
Is podcasting really creating its space in the digital marketing Legoland.? In a broader sense, it is a YES. Since ages,...
How much do you charge for you? That’s a head-scratcher for startup and freelance entrepreneurs alike. What is reasonable? Is modesty...
“Ideas are a dime a dozen. People who implement them are priceless.” — Mary Kay Ash Isn’t this one of the...
Brand building never takes a holiday. Like it or not, someone always watches what you do professionally or personally. Your brand...
Successful businesses are built on effective stories. People love to see, read or hear stories. The tales create a human connection...
Your online reputation can make or break your business. To no shock, 94% of consumers scroll through online reviews before making...
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