Is Amazon too Big? — Market Mad House
Before I express my opinion let me thank you for awesome outline of one the most significant controversies of our time. Observing from the financial prospective is always must and all make sense. However, fiscal success is only one piece of the puzzle, as not every smart and wealthy can reach the level of success and power that Amazon has conquered. Unfortunately this is corporatism and not every corporation is made to be one.
Money, monopoly, power, political / lobbying power, most of all giving the corporations equal rights as human being and now big data are catalysts for radical overtake of societies. P.s. yes and no ! Governments may be able to stop amazon or even break it down but why would they. US government is a corporation like many other governments and since 17th century English government era corporations always served to be partners of the legislatures.
naturally, as opposed to a textbook style competitive market, the most natural evolutionary path of a market is to become more monopolistic. it is also consistent with the natural, power distribution of everything. any company that does well in a marketplace would use that to develop an edge over its competitors. What makes this problem interesting is that technology gives this "edge" more variety, thus making the final outcome harder to predict.
for examples, the 'edge' a winner could nurture may be to reduce cost of production (especially in the most traditional sense), but it could also be in talent acquisition, market expansion through branding, brand extensions to other products and services (e.g. such as Amazon's expansion to cloud computing). instead of having an authority clamp down on giants through anti-trust, which is counter-productive if you consider any winner in a market will follow the same pattern of expansions, why not we neutralize the problem through facilitating entrepreneurial ventures so that talented and skilled people could join forces to compete in the new marketplace more easily instead of joining a big company and making it more powerful? By facilitating entrepreneurial ventures it also makes smaller brands shine more easily and make it harder for the giants to dominate over the branding battle.
The key to this problem of having overly big firms is building better collaborative platforms for entrepreneurs and support for a more data-driven approach toward demand discovery, branding, production, and distributions.