ICHRA: The Next Big Thing?
Sam Bogrov·4 min


Unbundling of hospitals is fundamentally about leveraging technology so we can track our health better and from everywhere. Watches that can detect blood pressure, trackers that can detect propensity to fall, cell phone attachments that can measure electrocardiogram are all steps in that direction. In fact, there is a lot here, the market map below being itself only the tip of the iceberg.
Indeed, remote management has been a theme of digital health since “digital health” itself became a theme a decade ago. It started with the large chronic diseases. For instance, a cadre of startups has tackled diabetes including Livongo, Glooko, Omada, Vida and Virta; consider that between those affected and at risk we are talking a third of Americans.
But now that we are hitting critical mass of devices in the hands of patients we are experienced a fundamental break. It’s not just about collecting data but actually giving diagnostics and fundamentally directing care. It’s about optimizing one sonata but the whole concert: communicating with your doctors more constantly, detecting signals within noisy data, reducing hospital visits overall, getting medications when you need them, among others. It’s not just about helping manage a chronic condition but actually about everything around your health.
Healthy.io allows a woman to track her pregnancy -- pee on a stick, take a photo with a camera, get a bunch of diagnostics. Spect allows primary care physicians (PCPs) to perform eye exams during the annual physical. You detect potential problems earlier and make more targeted referrals to specialists. RubiconMD provides a similar value by helping PCPs consult with a network of specialists, even outside their own health system, before making the referral. Second opinions, informed crowdsourcing if you may, improve efficiency, lead to better outcomes, and happier patients and physicians.
The unbundling of the hospital won’t solve all our problems but is a huge step in reducing costs, improving efficiency, and saving lives. And the good news for entrepreneurs: there is so much more to do. I invite everyone to comment on the latest innovation that can bring us closer to having truly a doctor for all things in our pockets.

I have been in Silicon Valley for 20 years -- at Samsung NEXT Ventures, running my own startup (as of May 2019 a series D that has raised $120M and valued at $450M), at Norwest Ventures, and doing product and analytics at Google. My academic training is BS in computer science and MS in biomedical informatics, both from Stanford, and MBA from Harvard. I speak natively 3 languages, live carbon-neutral, am a 70.3 Ironman finisher, and have built a hospital in rural India serving 100,000 people.