Oakley Sets Sights on Expanding into Gaming Industry

3 min read

Oakley may be a brand that’s become synonymous with the world of sporting eyewear, the company has recently taken the bold move of expanding into a professional gaming industry that appears ripe for growth.  In May 2022, Oakley announced a strategic partnership with esports outfit Envy Gaming. The deal will see all teams and talent enrolled with Envy’s organization exclusively wearing Oakley eyewear during competitive events and LAN gaming sessions.  Significantly, the eyewear giants will be featured as a sponsor on the shirts of OpTic’s Halo and VALORANT teams, as well as OpTic Texas – which competes in the Call…...

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Rebecca Barnatt-Smith Rebecca is a freelance journalist and multi-media marketing executive, specialising in UX design, SEO and helping small businesses grow online.