What are we solving with analytics?

Seasoned analytics practitioners invariably have many “you-live-and-learn” experiences. They commonly include cases in which the problem presented to them is not the real one to be solved. Unfortunately, in practice, the problem presented is often blindly accepted as the one to be solved. This leads to solving the wrong problem. Disconnects ensue. And the consequences may not be trivial. A key precondition to addressing the needs is correctly understanding what the true problem is. However, everyone is so focused on the idea of solving. Without giving it much thought, everyone happily accepts solving a problem rather than solving the problem…....