Business

Help Your Brand Be the Top One That People Desire

Awareness is the first step to attract customers and build loyalty Photo by Austin Distel on Unsplash True tests of a...
2 min read 171

Entrepreneurship Podcasts and the Creative World of Business

The public’s perception of entrepreneurship is skewed. News stories on entrepreneurship often give inordinate focus to ‘buzzy’ businesses whose size and...
3 min read 151

Doing Right Things First Pays Off In the Long Run

Create brands that hold onto your loyal customers for a lifetime Taking the easy way out might save time and effort...
5 min read 914

Inventor Vs Innovator — What Can Entrepreneurs Learn From Who Bu...

Let’s start with three key principles: Principle 1: Inventors create a technology. Innovators bring the technology in everyone’s hands. Sometimes inventors...
3 min read 332

AI in Talent Management as a Competitive Advantage for Companies

CEOs recognize that “talent risk” is the number one threat, according to the KPMG 2020 report. Losing key employees and attracting...
4 min read 429

Are You Putting Digital Lipstick on Your Legacy Pig?

There’s more to building a digital company than using the word ‘digital’. How about this for the most boring opening sentence...
5 min read 393

Can Synthetic Data Solve Our Data Bias and Privacy Problems?

Nicolai Baldin, founder and CEO of Synthesized.io, talks about the future of sharing data and the power of synthetic data. Synthetic...
3 min read 415

A Simple, Brilliant Business Lesson from David Ogilvy

Do what’s best for the customer, even if it’s not your customer. There’s a cliche saying that, when you hear it,...
2 min read 380

The Importance Of B2B M-Commerce In 2021

M-commerce will be a major destabilizing element of the B2B market. Many companies have been working on the development of better...
3 min read 249

Selling encyclopedias door-to-door taught me 5 crucial facts about sel...

Let’s start with a caveat emptor. I hesitated writing about this subject because so many have made their life’s work researching...
5 min read

How to survive a digital tsunami?

The digital “disruption” doesn’t mean you need to radically transform your business. Becoming another Google, Amazon or Facebook is not your...
4 min read 471

CRM Data Management: Six Best Practices to Improve Data Quality

Not satisfied with your CRM data-quality? Check out these data improving practices to enhance your CRM data management and quality. For...
3 min read 615