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Neuro Marketing and the Future of Advertising

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The world today is far more technologically and scientifically advanced than at any time in the past. Therefore, it shouldn’t be surprising that marketing techniques are also becoming more and more advanced. ​ Neuro marketing is...
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Fixing Photography

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Deep Domain Expertise Weighs In to Reinvent a Broken Business Introduction Have photographs lost their economic value? One might make that case by connecting the dots, from photo agency consolidation and the transition from film to digital...
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Time Management is All About “No”

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Time management and how to do it has become a cottage industry. Yet, is time management really the issue?  Healthcare professional and lecturer Yinka Vidal says the concept of time management is wrong and should...
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Which is Better: Hourly or Salary Pay?

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As an employer: How do you decide how to pay your employees? It’s always fascinating for me to hear the cases for salary vs. hourly pay, but having experience in both… I feel a very strong...
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260 million people endorse LinkedIn

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Saying “LinkedIn” brings a mixed response. Is it a social network? A job-search site? Great for professional discussions? Or, as some women have unwittingly found, a place to get hit on for dates? Clarice Lin...
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The proof is in the coaching

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A coach can bring a boom to business. That puts a premium on hiring the right person. "If you want to be a better golfer, you'd consult a golf coach." said financial advisor Winnie Sun....
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The Hidden Kryptonite That’s Killing Your Business

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There are many things to worry about as a business. Employees, backend admin, day-to-day happenings, connecting with other companies in your space… oh, and I guess the clients. So when it comes to building your team,...
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Sharpen Skills with Action and Attitude

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Leadership is practiced in actions and attitude more than in words. Appreciate hard work, humility and empathy. At their core, relationships drive leaders and followers. Hailing from different yet related arenas, Winnie Sun, Sonya Smith-Valentine...
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Drive the Relationships Workers Crave

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Try as they might, many organizations still struggle to move the needle on worker engagement but to no avail. Throwing money at the problem hasn’t helped. Gregg Lederman has a few suggestions. He is a...
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Find sanity within change

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Stay in business long enough, and change becomes part of the entrepreneurial landscape. Those who lead well through change have the best chance for success. Joy Donnell is a prime example of one who has...
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5 things you should know about Disruptive Innovation that most people don’t understand

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Do you really understand the principles described in Disruptive Innovation by Clayton Christensen? Here is a quick guide to help you. In January 2020, the business world lost a great thinker and practitioner about why...
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Decentralizing the database is indispensable in healthcare

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Yet, the centralization of the process stands the circumstance of the offset strategy. Life is the embodiment of a lengthy and intricate task. Realistically speaking, our lives are nothing but one big giant project. Day in...
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The Poison Killing Your Company Could Save it

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Is pessimism killing your company’s work ethic? You should be able to answer this question pretty quickly. If the following phrases are abundant in your workspace, it’s likely that your leadership doesn’t know how to properly...
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Modern workers are still human

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If you want to successfully manage a large group of people, send in the Marines. Sean Jackson has answered the call. The veteran leatherneck left the military only to find the civilian ways of...
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In Search Of the Vanishing Human in HR

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Human resources is almost a misnomer. People still have the ultimate say, but increased deferment to technology and processes strips away the human element. For more than two decades, Laurie Ruettimann has fought the good...
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The ultimate way to keep your distance

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Leaders and managers face challenges to engage and support their remote teams. What was once commonplace for international corporations now weighs on businesses of all sizes.  Those who pioneered work from afar have gotten a...
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Data driven starts with data literacy

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Just hearing the word “data” is intimidating. Being honest, only 21 percent of global workers are confident in their data literacy skills -- and that number might be high. With some of the best places...
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Employing LinkedIn is Job 1

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LinkedIn inspires love-hate relationships. Users swear by it or swear at it. Those in the middle simply don’t use it. Jeff Sheehan is a user -- a power user. That’s part of his job. He...
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From the Start, HR Sets Companies Straight

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Entrepreneurs that are just getting started face an assortment of challenges. Those are compounded by the size of the startup. If the company is big enough to have human resources specialists, their role is...
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The Twilight of the Leaders

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What role will organizational leaders play in the future? They won’t go away, but some believe the charismatic-type company executive will see his role diminish as power, authority, and responsibility gets distributed among largely...