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Data Driven Statistics, Trends & Facts 2018

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The most challenging part for me personally when writing a blog is to find the relevant data driven statistics about that particular topic. Often it takes a considerable amount of time to figure out...
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Winning Brands Habitually Please Consumers

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Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other factors. To succeed, entrepreneurs have to anticipate and adapt to economic trends so...
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Personal Brands Strike Gold in the Long Run

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Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much you should direct your efforts. Besides being a social influencer, Ian Moyse is also...
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Utilizing the potential of Social media for Digital marketing

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With an excess of 4 billion people using the Internet, more than 50% of the World's population is online. The smart phone revolution has given accessibility of numerous social media platforms to the people...
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Messaging is the Future – and So is Facebook

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When the topic is WhatsApp, Instagram and Facebook Messenger integration – whether it’s your friend or foe – the person to ask is the master of all three. CEO of the Facebook Messenger marketing platform...
LinkedIn

LinkedIn Done Right is Almost Magic

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Careers and LinkedIn often intertwine. Looking for a job? Are you on LinkedIn? The social media venue conjures up different reactions – some positive, some not. Count Chaim Shapiro among LinkedIn’s fans. The veteran career...
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Social media listening keeps you plugged in

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Although social media listening is a top trend, it should be part of every modern marketing strategy. Staying attuned to customers and competitors alike keeps brands ahead of the game. This is one of Yuva...
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For community building, game on

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Pearl Morbs is a gamer in every sense of the word. An activist, artist, cosplayer and social media project manager, even her online nom de plume derives from her gamer heritage. On the other hand,...
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Targeted Ads Dominate the Competition

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Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight markets. Besides being a social media manager and lifestyle blogger, Ashley Mokwena is an...
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On the Entrepreneurial Trek, Embrace the Learning

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As if building a multimillion-dollar company wasn’t hard enough, entrepreneurs have to take extra care of their physical and mental well-being. Work-life balance teeters on work-life catastrophe. Colleen Qvist and Leander Jay know the pressures...
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Evergreens sprout new life

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For Amy Woods, “oldies but goodies” is more than a nostalgic saying. It’s her life’s work, captured in Woods’ Content 10X company and podcast. She talked with entrepreneur and internet marketer Madalyn Sklar about strategies...
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Schedulers keep social media on track

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Busy people stick to systems if they want to hit and maintain peak efficiency. That’s the premise behind Tweepsmap and RentCompass, companies that help expedite data-driven engagement and housing searches, respectively. Not coincidentally, Samir Al-Battran...
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Facebook’s Cryptocurrency Will Challenge The Global Financial Establishment

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The news about Facebook’s cryptocurrency called the Libra coin is generating a lot of buzz. The stories are mixed, with some saying this is the gateway to cryptocurrency adoption. Others are concerned since Facebook...
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Great Videos Inspire Others!

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When talking about video content, go to the expert. That would be Demian Ross, who produces his weekly Plan D podcast and hosts the Road to 1,000 video series. He and marketing expert Madalyn...
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An Algorithm for Happiness?

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Is social media addiction worse than cigarettes? From the very start, we thought that technology is making our lives better, faster, easier and practical. Social media was initially created to help us to save time...
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Maximize Data by Keeping it Personal

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Business owners who want to succeed should know how to leverage income using digital technology. Entrepreneurs don’t need to “speak” search engine optimization, but they should know the ways SEO can boost their companies’...
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260 million people endorse LinkedIn

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Saying “LinkedIn” brings a mixed response. Is it a social network? A job-search site? Great for professional discussions? Or, as some women have unwittingly found, a place to get hit on for dates? Clarice Lin...
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Could blockchain powered social media 2.0 dethrone Facebook?

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By 2021, the number of active social media users is expected to reach a mind-boggling 3.02 billion, with over a third of the world’s population using social media platforms it's important to discuss the...
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Video Creates a Moving Difference

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Going direct to video is a bad sign for movies, but it can spark marketing campaigns for businesses. Videos do more for brand storytelling than the printed word to engage potential customers. Twitter is a...
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Humanizing triumphs over digital marketing

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How can a brand avoid the ever-selling voice and instead present what excites its audience and customers in a humane way? If anyone could answer that question, it’s master storyteller Barrack Onyango. He built his...