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Magdalena Biedrzycka-Doliwa

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Communication, vision and strategy go hand in hand in any successful business transformation. I have worked as a professional communicator for over 10 years. I have gained my professional experience working for Polish and international corporations; currently, I work at Deloitte. Communication is also my private passion which turned into an academic interest, and blogging is its complement. I specialize in corporate communication, change and project communication. I have experience in projects related to organizational change and business transformation; M&A processes, new products and services launches as well as building employee engagement. My professional background includes also employer branding, building organizational culture and strengthening company’s reputation and public image. I am a graduate of the Faculty of Applied Linguistics of the University of Warsaw and postgraduate studies in Public Relations at the University of Warsaw and the Polish Academy of Sciences, marketing and marketing strategies at the Warsaw School of Economics and business psychology for managers at Kozminski University in Warsaw. I am currently working on my PhD dissertation in management at the Kozminski University in Warsaw. My focus is the influence of corporate communication on leading organization and change management, with particular interest in the role of internal communication in leadership.