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Doing Right Things First Pays Off In the Long Run

Create brands that hold onto your loyal customers for a lifetime Taking the easy way out might save time and effort in the short term, but you usually have to exert wasted resources later by...
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Why Data-Driven and Technical Marketing Outperforms Traditional Social Media Marketing

When brands consider how to best utilize their marketing budget, many tend to overestimate the influence of social media. While social media can have a sizable benefit towards brand awareness, if marketing efforts cover...
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Ventures What? A Practical Guide For Entrepreneurs On What A VC’s Naming, Connections And...

The more you understand about your VCs the better decision you can make. Obviously there are diminishing returns on how much time you spent analyzing versus executing, but my experience as both an entrepreneur...
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Live Streamers Score Highest With Clear Calls to Action

Find your audience and connect with them where they are active Live streaming need not be intimidating. Thanks to technology that makes everything easier than ever, streamers can concentrate where it counts — on their...
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Why We Invested In Iaso.ai — High Quality Telemedicine

Excited to announce our seed investment alongside Healthy.vc, Refactor Capital and Esther Dyson in Iaso.ai which helps reduce variability and increase quality of telehealth consultations. Tau Ventures is an AI-first fund in Silicon Valley...
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Investors Ask Many Questions About Your Financials

Here’s a comprehensive guide. Everything you need to know Working in a segment that supports investors during the investment process (Due Diligence) and the decision-making process, I often see sellers underestimating the sales process or...
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Inventor Vs Innovator — What Can Entrepreneurs Learn From Who Builds Vs Who Wins?

Let’s start with three key principles: Principle 1: Inventors create a technology. Innovators bring the technology in everyone’s hands. Sometimes inventors and innovators are the same people. More often they are not. You can guess...
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Be Sure People Trust Your Brand As the One for Them

Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help the algorithms understand the relationship of brands to their audience. Marketers keen to see...
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How Artificial Intelligence is bridging the gap for Nonprofit Digital Transformation

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Funding remains the biggest challenge for most nonprofit organizations. Sadly, during the pandemic, 83% of charitable organizations saw a decrease in revenue and contributions compared to the previous year. As a result, nonprofits also...
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Deep Tech Dive #9 | Maciej Rudziński CEO of Brainattach

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Unlocking The Brain Through Gaming For this Deep Tech Dive, I had the pleasure of sitting down with Maciej Rudziński, CEO of Brainattach. A brain-computer interfaces (BCIs) company from Poland focused on creating an EEG...
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Startups Vs Incumbents — How Davids Can Take On Goliaths

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Startups are great at creating new markets, corporates are great at scaling them. But what about startups trying to win an existing market that has started growing? Logic would dictate that incumbents would always...
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Are You Putting Digital Lipstick on Your Legacy Pig?

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There’s more to building a digital company than using the word ‘digital’. How about this for the most boring opening sentence ever? “Last week I joined an event for insurance professionals talking about the challenge...
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Effective SEO Tells Everyone How Well You Connect With People

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Search engine optimization begins and ends with quality content writing. That makes SEO a central element for social media marketing and social media optimization.  “By leveraging SEO data and making it a key factor in...
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Financial Literacy for Kids: Instilling Perspective

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There's something contradictory about the role of money in our lives. It would be nice to have more of it, but not too much of it. We need just enough of it not to...
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Machine’s Self-Reflection

AI may develop new, unknown modes of self-reflection. The history of studies on the human consciousness goes back dozens of years, hundreds in fact if purely philosophical explorations are included. The consensus among today’s psychologists,...
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No Needles? The Breakthrough Innovation Of Measuring Blood Sugar Non-Invasively

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BBC Nov 19, 2018: Google halts glucose-sensing contact lens project Engadget Jan 12, 2021: Startup claims its new wearable can monitor blood sugar without needles 9To5Mac Jan 25, 2021: Apple Watch blood sugar measurement coming in...
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Hiring For Your Startup? 5 Best Practices

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Hiring effectively is both a science and an art. This article will cover five practical principles to make the life of a startup CEO easier. 1) The Hiring Landscape In emerging ecosystems oftentimes there is a...
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Deep Tech Dive #7 | Alishba Imran Co-Founder of Voltx & ML Developer at...

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Deep Imaginations Require Deeper learning For this Deep Tech Dive, I had the pleasure of sitting down with Alishba Imran, Co-Founder of Voltx and Machine Learning (ML) Developer at Hanson Robotics. Voltx is an ML company developing software to...
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Crisis Gives HR New Opportunities

After a year of unprecedented health and economic crises, companies and their human resources staff are coming to terms with what awaits the workforce. The first question is how to reboot the system.  “Crisis does...
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Your Startup Is Doing Great? 5 Ways To Optimize The Fundraise Further

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Examples of previous articles: Raising A Bridge Round -- 3 Core Principles Insider Rounds -- the Good, the Bad and the Ugly How Best to Pitch to a VC The Art And Science of...