Entrepreneurship

minimalistic watercolor image of a robot with its eyes wide-open-symbolizing heightened awareness or foresight

The Futility of Mere Forecasting

Explore how businesses can thrive by adapting strategies based on predictive insights to navigate market changes and technological disruptions In the...
4 min read

Why We Invested In Handl — Healthcare Price Transparency

Excited to be investing in the $2.5M seed of Handl Health alongside Mucker and Everywhere, their official announcement is here. Tau...
1 min read

Why Optimism Is Dangerous for Your Financial Well-Being

Optimism has become a cult these days. Both mainstream and social media outlets strongly encourage their readers, viewers, and listeners to...
2 min read

What the Instrumental Level of Marketing Includes

Marketing is a multifaceted process that operates on three main levels: semantic, communication, and instrumental. This model helps structure the marketing...
5 min read

What signs indicate that it’s time to change the direction of yo...

I believe that from time to time, every entrepreneur wonders whether to continue the business they are doing or if it...
5 min read 111
Minimalistic watercolor representing the concpet of internal competition in the adoption of AI

Play the Game or Get Played: The Race to Innovate Is On

Embrace AI and lead innovation with a game-changing strategy. Transform your organization, enhance value, and stay ahead. Act now, the future...
8 min read 110

Where Is Healthcare Today And What Role Can Startups Play? A Story In ...

At Tau Ventures we invest in AI in digital health and AI in enterprise and have written extensively about both topics....
3 min read 113
A minimalistic watercolor image featuring a rainbow as the central figure, symbolizing diversity and connectivity

Think You Need GenAI for a Better Supply Chain? Think Again

Discover why mastering existing resources & practical analytics beats chasing GenAI for supply chain efficiency. Embrace innovation, the smart way In a...
6 min read 160

How to Determine What Market Needs

Understanding market needs enables companies to develop products and services that are in demand among the target audience, optimize marketing strategies...
3 min read 255

Why We Invested In Ensis – AI For Government RFPs

Excited to announce our investment in the $4M seed for Ensis, which is building a Gen AI tool for government contractors...
1 min read 155
A minimalistic image of a chain of pills of different colors, linking together and sparking light. Each pill distinctly colored

Beyond the Buyout: Unpacking the Supply Chain’s Role in Pharma M...

Explore how 2024’s M&A trends in pharma, spotlighted by the JPMorgan Conference, emphasize supply chain mastery for innovation and market success January...
6 min read 133

Celebrating International Women’s Day: The Role of Yin and Yang ...

My congratulations to those ladies and gentlemen who celebrate International Women’s Day on March 8. This is an open secret than...
2 min read 133