Entrepreneurship

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The Futility of Mere Forecasting

Explore how businesses can thrive by adapting strategies based on predictive insights to navigate market changes and technological disruptions In the...
4 min read

Why We Invested In Handl — Healthcare Price Transparency

Excited to be investing in the $2.5M seed of Handl Health alongside Mucker and Everywhere, their official announcement is here. Tau...
1 min read

Why Optimism Is Dangerous for Your Financial Well-Being

Optimism has become a cult these days. Both mainstream and social media outlets strongly encourage their readers, viewers, and listeners to...
2 min read 124

What the Instrumental Level of Marketing Includes

Marketing is a multifaceted process that operates on three main levels: semantic, communication, and instrumental. This model helps structure the marketing...
5 min read

What signs indicate that it’s time to change the direction of yo...

I believe that from time to time, every entrepreneur wonders whether to continue the business they are doing or if it...
5 min read 127
Minimalistic watercolor representing the concpet of internal competition in the adoption of AI

Play the Game or Get Played: The Race to Innovate Is On

Embrace AI and lead innovation with a game-changing strategy. Transform your organization, enhance value, and stay ahead. Act now, the future...
8 min read 118

Where Is Healthcare Today And What Role Can Startups Play? A Story In ...

At Tau Ventures we invest in AI in digital health and AI in enterprise and have written extensively about both topics....
3 min read 126
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Think You Need GenAI for a Better Supply Chain? Think Again

Discover why mastering existing resources & practical analytics beats chasing GenAI for supply chain efficiency. Embrace innovation, the smart way In a...
6 min read 177

How to Determine What Market Needs

Understanding market needs enables companies to develop products and services that are in demand among the target audience, optimize marketing strategies...
3 min read 266

Why We Invested In Ensis – AI For Government RFPs

Excited to announce our investment in the $4M seed for Ensis, which is building a Gen AI tool for government contractors...
1 min read 166
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Beyond the Buyout: Unpacking the Supply Chain’s Role in Pharma M...

Explore how 2024’s M&A trends in pharma, spotlighted by the JPMorgan Conference, emphasize supply chain mastery for innovation and market success January...
6 min read 135

Celebrating International Women’s Day: The Role of Yin and Yang ...

My congratulations to those ladies and gentlemen who celebrate International Women’s Day on March 8. This is an open secret than...
2 min read 139