Entrepreneurship

The explosion of Unicorns on the Global Landscape

Googling a unicorn turns up a strange mythical animal in the shape of a horse with a straight horn coming out...
3 min read
platform capitalism

Understanding Platform Capitalism

Understanding platform capitalism is critical to making money in the 21st Century. To explain, a platform is a network; or ecosystem,...
2 min read 634
moving difference

Video Creates a Moving Difference

Going direct to video is a bad sign for movies, but it can spark marketing campaigns for businesses. Videos do more...
2 min read 548

Business Success Starts with Credibility

Credibility can make or break a brand. This is critical for businesses starting from scratch and especially challenging for companies trying...
2 min read 370

Ocado leads the Robotization of Retail

The Ocado Group plc (LSE: OCDO) is an interesting company to watch because it leads to the robotization of retail. In...
6 min read

Productivity is a Matter of Time

Lack of motivation and procrastination are the enemies of productivity. Trying to overcome such obstacles keeps Denis Asamoah in business. The...
2 min read 326
Growth Hacking

Growth Hacking 2.0

For many years I’ve been forecasting the eventual demise of the generous sales and marketing budgets of traditional SaaS companies. Growth...
3 min read 529
shared growth

Shared Growth Shapes Our Shared Futures

As Jemila Abdulai sees it, a successful economy depends on shared growth, which takes in every sector of its people. She...
6 min read 740
brand

Winning Brands Habitually Please Consumers

Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other...
5 min read 999

What Will Go Up In A Down Economy?

What will go up in a down economy? When the budget gets tightened, what items keep their spot on the shopping...
47 sec read 133
Difficult Clients

Manage Difficult Clients before Coming to Blows

Although “customers are always right,” they can be demanding. That puts added responsibility on entrepreneurs to anticipate client needs and head...
3 min read 342

Why is Digital Marketing important for Businesses

“Students do not learn much just sitting in classes listening to teachers, memorizing prepackaged assignments, and spitting out answers. They must...
42 sec read 199