Targeted Ads Dominate the Competition

3 min read

Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight markets. Besides being a social media manager and lifestyle blogger, Ashley Mokwena is an ads master. He explained during an Africa Tweet Chat varied ways advertisements can be placed on social media, which platforms give the best bang for the buck and other tactics for business to connect with consumers. In the battle for best social media venue, one stands above the rest. “It’s Facebook,” Mokwena said. “The number of active daily users on the platform is over 1.4…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

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