Retaining key clients

Losing key clients is always painful for a business – it sharply reduces income, creates funding problems for projects and teams, or decreases the founders’ profits. When we lost a client with 600 users at the very beginning of the Business Booster Platform project (a SaaS platform for company management), it was very unpleasant. After that, we focused on building a system that prevents the loss of key clients. In this article, I will share the main tools and rules that we have been using at Business Booster for many years, which have proven effective and work well for retaining…...