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Valuable lessons lead the way to digital success

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Blundering online amounts to digital marketing malpractice. Engaging the wrong way—or not at all—muffing search engine optimization and other miscues dig deep holes to climb out of.  Mistakes are bound to happen, but if you...
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Smart prices pay you the best value

1955
Simple can be too simple: Charge what you are worth and add tax. Sure, but do you know your worth? Freelancers do not work for free unless they prefer to have an expensive hobby. Jean...
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5 Mindset Tips to Make You a Better Marketer

1458
With over 20 years of experience in corporate and small business consulting around brand marketing, I have come to see the importance of mindset in the overall advancement of business goals and financial gain....
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Grab on to intelligent marketing for great results

1380
Everyone online has seen it. Whenever people search for something on Google, they end up interacting with similar ads on Facebook and Instagram. Coincidence? No, that’s the power of artificial intelligence in marketing.  Deep learning...
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AI is surprisingly smart right under your nose

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If you're on social media but artificial intelligence sounds intimidating, fear not. You might be deeper into AI than you think.  "Algorithms are everywhere in marketing," said Melissa Drozdowski, director of social media at marketing...
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An essential GTM change strategies in the Post pandemic economy

1343
Companies are re-writing their Go-to-market strategies heading towards the new economic era The COVID-19 has opened up for conducting the business in a new unimaginable ways. This pandemic has even forced the higher management to...
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Business without borders: how to go global?

1087
However, just a few entrepreneurs realize that scaling is not just a new profitable market but also a tremendous job, which is comparable with new business launch. Choose your direction First of all, you should form...
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Why Communications is Critical to Pivoting Your Business

831
Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business during a crisis. There is a lot of talk about selling via e-commerce,...
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Email’s power surges from data

1045
If inboxes seem unusually full after a quiet weekend, that might not be your imagination. Studies show that Monday emails have the greatest impact. This is not news to digital marketing executive and trainer Emmanual...
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5 Steps to Communicating in a Crisis

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The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and opportunities) for communicating with staff, customers, stakeholders and the public. Even those of us...
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3 Reasons Why Your Business Needs VR Marketing Today

1512
The difference between profit and loss during these times Covid-19 is and continues to be an unprecedented global event, bringing healthcare systems and the global economy to its knees. According to Worldometer, there are 946,000...
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Take charge with your best face forward

1368
Social media marketing starts with the customer in mind. Advertising, feedback and managing complaints mesh together to serve the consumer and business. This is second nature to Komana M. Nakalonga. The digital marketing specialist has...
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Turn hobby showcase into money maker

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Most people use their website as a hobby. Making money online is beyond their wildest dreams.  This is where dream maker Oscar Gonzalez answers the call. He is an independent, work-at-home consultant who serves as...
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Trending superstar tells all

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When you trend on Twitter, you've struck a nerve that reverberates throughout your audience and beyond. The goal is to trend well, which starts with good content. A journalist would know that, which is why...
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Listening to others pays dividends

1620
With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one's inner money grabber in check, opting instead to create personal, trustworthy connections. A journalist by trade,...
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Influencers Perform in the Spotlight

2007
Influencer marketing is a game of standing out. The result is a memorable -- and credible -- connection to a product or service. This is where Magda Urbaniak plays the field. Whether at conferences or...
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Podcasting: A New Secret Sauce To Your Marketing Buffet

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Is podcasting really creating its space in the digital marketing Legoland.? In a broader sense, it is a YES. Since ages, political leaders, journalists, and magazine interviewers have been podcasting to talk to their...
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How to know your price is right

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How much do you charge for you? That’s a head-scratcher for startup and freelance entrepreneurs alike. What is reasonable? Is modesty your downfall? Michael Janda and Sonia Harris ponder these questions every day. Janda is a...
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Investing in Future Startup Entrepreneurs? Focus Instead on a Killer Marketing Plan

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“Ideas are a dime a dozen. People who implement them are priceless.” -- Mary Kay Ash Isn’t this one of the greatest quotes you’ve heard lately, and so true! These days, everyone is hoping to become...
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Make Your Brands Consistently You

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Brand building never takes a holiday. Like it or not, someone always watches what you do professionally or personally. Your brand mic is always hot no matter where you venture or build relationships. A trio...