Marketing

Stepping Into A Cookie-Less Tomorrow: How To Track CX Data In 2022

On the back of Google’s 2021 announcement that promised to remove third-party tracking from their platforms in 2023, a bid to...
3 min read

Digital Marketing and Privacy: What is Changing and How to Adapt?

The interaction between brands and consumers has become much easier, courtesy of the internet. It would take loads of effort to...
3 min read

Go To Market – 3 Ways Startups Can Hack It

At Tau we get 2,000+ decks per person per year. Many talk very well about the vision but often don’t talk...
2 min read 113

Fintech Diversity Radar: Tracking Gender Equity Industry-Wide (and Glo...

Fintech influencer and Findexable advisory board member Angela Yore talks about gender equity in the industry as well as the new...
5 min read 103

YouTube Attracts a Whole New World to Your Special Brand

Businesses that hesitate will be lost as their competitors take off John Vuong was calming down after a whirlwind. Just days before,...
4 min read

Help Your Brand Be the Top One That People Desire

Awareness is the first step to attract customers and build loyalty Photo by Austin Distel on Unsplash True tests of a...
2 min read

Doing Right Things First Pays Off In the Long Run

Create brands that hold onto your loyal customers for a lifetime Taking the easy way out might save time and effort...
5 min read 345

Why Data-Driven and Technical Marketing Outperforms Traditional Social...

When brands consider how to best utilize their marketing budget, many tend to overestimate the influence of social media. While social...
2 min read 106

Live Streamers Score Highest With Clear Calls to Action

Find your audience and connect with them where they are active Live streaming need not be intimidating. Thanks to technology that...
5 min read
Woman wearing sunglasses looking through a magnifying glass

Be Sure People Trust Your Brand As the One for Them

Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help...
2 min read
Person typing on a laptop.

Effective SEO Tells Everyone How Well You Connect With People

Search engine optimization begins and ends with quality content writing. That makes SEO a central element for social media marketing and...
3 min read
Laptop and monitor on a desk

Top Marketers Keep Customers in Mind

Customers satisfied with the products or services a business provides are more likely to continue doing business with that company. The...
2 min read