Marketing

When brands consider how to best utilize their marketing budget, many tend to overestimate the influence of social media. While social media can have a sizable benefit towards brand awareness, if marketing efforts cover...

Find your audience and connect with them where they are active Live streaming need not be intimidating. Thanks to technology that makes everything easier than ever, streamers can concentrate where it counts — on their...

Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help the algorithms understand the relationship of brands to their audience. Marketers keen to see...

Search engine optimization begins and ends with quality content writing. That makes SEO a central element for social media marketing and social media optimization.  “By leveraging SEO data and making it a key factor in...

Customers satisfied with the products or services a business provides are more likely to continue doing business with that company. The key is to maintain their constant flow to the enterprise.  Marketers who succeed have...

Do what’s best for the customer, even if it’s not your customer. There’s a cliche saying that, when you hear it, makes you think of romantic relationships gone awry, but with one side still hopeful...

Let’s start with a caveat emptor. I hesitated writing about this subject because so many have made their life’s work researching and writing about the art of selling. But like a good bottle of...

Intelligence pulls data together. In the realm of consumer intelligence, Talkwalker Middle East and Africa marketing executive Rami Deeb believes in putting that data to work one conversation at a time.  He has created digital...

If you’re interested in increasing sales, utilizing the power of data could be the right move. Here are 5 ways to effectively leverage data for improving those sales.  With the advent of digitalization and technology,...

When it comes to digital marketing and communication the eminently powerful guidelines are:  Engage & Involve. For all the right reasons. Consider 20th-century marketing and communication. When people wanted to buy whatever ware or...

Turbulent times call for leadership. That especially applies in a digital world with constant change and transformation. Solo entrepreneurs and big businesses try to outmaneuver each other online to gain any slight advantage. Rachel Miller,...

Wired published a thought-provoking opinion article in 2015 comparing the news cycle around startups to a 12-hr clock. Indeed, tech in general and Silicon Valley in particular has received significant criticism over the years...

Blundering online amounts to digital marketing malpractice. Engaging the wrong way—or not at all—muffing search engine optimization and other miscues dig deep holes to climb out of.  Mistakes are bound to happen, but if you...

Simple can be too simple: Charge what you are worth and add tax. Sure, but do you know your worth? Freelancers do not work for free unless they prefer to have an expensive hobby. Jean...

With over 20 years of experience in corporate and small business consulting around brand marketing, I have come to see the importance of mindset in the overall advancement of business goals and financial gain....

Everyone online has seen it. Whenever people search for something on Google, they end up interacting with similar ads on Facebook and Instagram. Coincidence? No, that’s the power of artificial intelligence in marketing.  Deep learning...

If you're on social media but artificial intelligence sounds intimidating, fear not. You might be deeper into AI than you think.  "Algorithms are everywhere in marketing," said Melissa Drozdowski, director of social media at marketing...

Companies are re-writing their Go-to-market strategies heading towards the new economic era The COVID-19 has opened up for conducting the business in a new unimaginable ways. This pandemic has even forced the higher management to...

However, just a few entrepreneurs realize that scaling is not just a new profitable market but also a tremendous job, which is comparable with new business launch. Choose your direction First of all, you should form...

Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business during a crisis. There is a lot of talk about selling via e-commerce,...