Marketing

How to Determine What Market Needs

Understanding market needs enables companies to develop products and services that are in demand among the target audience, optimize marketing strategies...
3 min read 199
A watercolor image depicting a podium scene with executives on a golden stage emphasizing an AI First philosophy

AI First or Last? Unmasking the Hype Behind Corporate AI Declarations

Peek behind the curtain of ‘AI first’ claims to uncover the reality and the bold moves needed to truly lead in...
6 min read 160
A minimalist digital landscape illustrating a duel between two figures representing AIs dual role in digital marketing

Can AI Shield Us from Aggressive Marketing?

Explore AI’s impact on digital marketing: ethical strategies vs. manipulative tactics in the virtual battleground. Find the balance for success When AI...
6 min read 217
15 Steps to Optimize Your Digital Marketing Budget and ROI in 2024

15 Steps to Optimise Your Digital Marketing Budget and Get a Better RO...

Boost your digital marketing ROI with a smarter budget With economic uncertainty ahead — well, it’s a constant, isn’t it? —...
4 min read

Mastering the Art of Concentration: Thriving in Noisy Environments!

Laser-Focused Productivity in a Deafening World In a world filled with constant distractions and bustling environments, the ability to focus and...
3 min read 118
Generative AI: The Future of Marketing and Its Implications for Businesses

Generative AI: The Future of Marketing and Its Implications for Busine...

What is Generative AI? Generative AI is a type of machine learning that involves creating new content or data based on...
5 min read 400

The Wisdom of Your Crowd

Best Use: Increase the accuracy of any forecast. In 1906, Francis Galton discovered what we now call, the wisdom of crowds....
3 min read 338

Stepping Into A Cookie-Less Tomorrow: How To Track CX Data In 2022

On the back of Google’s 2021 announcement that promised to remove third-party tracking from their platforms in 2023, a bid to...
3 min read 157

Digital Marketing and Privacy: What is Changing and How to Adapt?

The interaction between brands and consumers has become much easier, courtesy of the internet. It would take loads of effort to...
3 min read 318

Go To Market – 3 Ways Startups Can Hack It

At Tau we get 2,000+ decks per person per year. Many talk very well about the vision but often don’t talk...
2 min read 251

Fintech Diversity Radar: Tracking Gender Equity Industry-Wide (and Glo...

Fintech influencer and Findexable advisory board member Angela Yore talks about gender equity in the industry as well as the new...
5 min read 165

YouTube Attracts a Whole New World to Your Special Brand

Businesses that hesitate will be lost as their competitors take off John Vuong was calming down after a whirlwind. Just days before,...
4 min read