Video Snaps Picture-Perfect Content
Mention “content,” and the first things that come to mind are words and pictures. That misses one of the fastest-growing segments of marketing: video. Amanda Webb keeps that target in her sights. A social media...
6 must-have SKILLS that turn a Product Manager from Good to Great
Why does Product Management function exists?
Organizations are driven by 2 entities,
One which is focussing on DEFINING THE GOAL The functions involved in Defining the goals are “Customer facing”. They are also on the ground listening...
Life Sciences Logistics: What’s Driving the Deals?
The healthcare logistics market is booming. On July 15, healthcare logistics powerhouse Marken announced three acquisitions. Austria-based HETO, Hungary-based Der Kurier, and Italy-based HRTL all agreed to sell. Marken, in turn, was previously acquired by...
The 4 Fastest Ways to Make Money on Amazon
It is no secret that you can make money on Amazon. Even Amazon is pointing out this fact now. But there is a variety of different ways you can get rich or supplement your...
Turn Bad Publicity Into Your Strength
Phineas T. Barnum, the 19th century American showman and circus owner, reputedly said, “There's no such thing as bad publicity.” If he were alive today, Barnum might find a kindred spirit in Alfred Mbai. A...
Build Branding for the Ages
Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in digital marketing, engaging their target audience and knowing how to work with influencers. All...
Social Selling Stretches Beyond Sales
To make it as convenient as possible for consumers to purchase your products, position yourself where they are most of the time: browsing and conversing on social media. This is where entrepreneur Kahill Kuteesa excels....
Marketers Rush to Rise on the AI Tide
Artificial intelligence is the wave of today and tomorrow, and content marketers are struggling not be left in its wake. Among those bridging the gap between marketing and technology is Christopher S. Penn. He co-founded...
Self-Serve: The Solution to Real-Time Connection
About a year ago, I had a lead named Ken come to our website and send a message on our chatbot at 2:52 pm. Not even 60 seconds later a member of my team...
Everyone Just Wants to be Heard
Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face different challenges -- or at least they think they do. They have to crack...
Prepare the Pitch of Your Life!
If you conduct some research, you’ll realize that there are many things that you can do to secure funding for your business operations. However, according to many experts and people that have experience in...
Once is Never Enough for Good Content
What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience. To repurpose from Chicago Mayor Rahm Emmanuel, “Never let a...
Brands Draw Attention with Paid Media
Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the confidence of existing customers. This concept drives Tony Wanaswa, digital marketing...
Shopping for Influencers, Buyer Beware
Influencer marketing is one of the hottest and sensitive topics on social media. People with influence can persuade skeptics to take a look at a business’ products and services. The more followers influencers have, the...
Data Tells the Tale of Digital Marketing
Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge. This is Christine Gritmon’s wheelhouse. The social media strategist and self-described...
Live Streaming Inspires Human Moments
Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a short time she jumped from novice to maven. Quinn has made herself the leading...
Instagram Surges to Greater Heights
Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many elements that drive Instagram success and overcome myths. This is where Forbes Top 50...
Messaging is the Future – and So is Facebook
When the topic is WhatsApp, Instagram and Facebook Messenger integration – whether it’s your friend or foe – the person to ask is the master of all three. CEO of the Facebook Messenger marketing platform...
Personal Brands Strike Gold in the Long Run
Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much you should direct your efforts. Besides being a social influencer, Ian Moyse is also...
Targeted Ads Dominate the Competition
Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight markets. Besides being a social media manager and lifestyle blogger, Ashley Mokwena is an...
