Marketing

Successful businesses are built on effective stories. People love to see, read or hear stories. The tales create a human connection based on empathy. When you promote your brand through a story, you’re not trying...

Your online reputation can make or break your business. To no shock, 94% of consumers scroll through online reviews before making a purchase, so maintaining a good reputation is important. In fact, reputation is...

If you’re an entrepreneur, you know very well that a successful business has a number of different segments. A very important segment that brings in the revenue is the ability to attract customers and...

Building a fan base starts from a niche and expands through connections, engagements and sharing. It takes work and dedication. Few people know that better than brand strategist and marketer Nsimbi Joshua. He is passionate...

Did you know according to research visual appearance is the key deciding factor for making purchasing decisions for 93% of consumers? Every feature of your website presentation leaves an impact on the viewers. In...

One price for everyone! The invention of price tag took place in the 1870s to maintain the fairness of everybody looking to buy the product they love. Dynamic pricing had always been the norm...

Mention “content,” and the first things that come to mind are words and pictures. That misses one of the fastest-growing segments of marketing: video. Amanda Webb keeps that target in her sights. A social media...

Why does Product Management function exists? Organizations are driven by 2 entities, One which is focussing on DEFINING THE GOAL The functions involved in Defining the goals are “Customer facing”. They are also on the ground listening...

The healthcare logistics market is booming. On July 15, healthcare logistics powerhouse Marken announced three acquisitions. Austria-based HETO, Hungary-based Der Kurier, and Italy-based HRTL all agreed to sell. Marken, in turn, was previously acquired by...

It is no secret that you can make money on Amazon. Even Amazon is pointing out this fact now. But there is a variety of different ways you can get rich or supplement your...

Phineas T. Barnum, the 19th century American showman and circus owner, reputedly said, “There's no such thing as bad publicity.” If he were alive today, Barnum might find a kindred spirit in Alfred Mbai. A...

Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in digital marketing, engaging their target audience and knowing how to work with influencers. All...

To make it as convenient as possible for consumers to purchase your products, position yourself where they are most of the time: browsing and conversing on social media. This is where entrepreneur Kahill Kuteesa excels....

Artificial intelligence is the wave of today and tomorrow, and content marketers are struggling not be left in its wake. Among those bridging the gap between marketing and technology is Christopher S. Penn. He co-founded...

About a year ago, I had a lead named Ken come to our website and send a message on our chatbot at 2:52 pm. Not even 60 seconds later a member of my team...

Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face different challenges -- or at least they think they do. They have to crack...

If you conduct some research, you’ll realize that there are many things that you can do to secure funding for your business operations. However, according to many experts and people that have experience in...

What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience. To repurpose from Chicago Mayor Rahm Emmanuel, “Never let a...

Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the confidence of existing customers. This concept drives Tony Wanaswa, digital marketing...

Influencer marketing is one of the hottest and sensitive topics on social media. People with influence can persuade skeptics to take a look at a business’ products and services. The more followers influencers have, the...