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Be Sure People Trust Your Brand As the One for Them

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Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help the algorithms understand the relationship of brands to their audience. Marketers keen to see...
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Effective SEO Tells Everyone How Well You Connect With People

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Search engine optimization begins and ends with quality content writing. That makes SEO a central element for social media marketing and social media optimization.  “By leveraging SEO data and making it a key factor in...
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Top Marketers Keep Customers in Mind

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Customers satisfied with the products or services a business provides are more likely to continue doing business with that company. The key is to maintain their constant flow to the enterprise.  Marketers who succeed have...
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A Simple, Brilliant Business Lesson from David Ogilvy

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Do what’s best for the customer, even if it’s not your customer. There’s a cliche saying that, when you hear it, makes you think of romantic relationships gone awry, but with one side still hopeful...
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Selling encyclopedias door-to-door taught me 5 crucial facts about selling

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Let’s start with a caveat emptor. I hesitated writing about this subject because so many have made their life’s work researching and writing about the art of selling. But like a good bottle of...
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Gain Data from Each Conversation

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Intelligence pulls data together. In the realm of consumer intelligence, Talkwalker Middle East and Africa marketing executive Rami Deeb believes in putting that data to work one conversation at a time.  He has created digital...
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5 Powerful Ways to Increase Sales by Leveraging Data Effectively

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If you’re interested in increasing sales, utilizing the power of data could be the right move. Here are 5 ways to effectively leverage data for improving those sales.  With the advent of digitalization and technology,...
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Marketing’s New Dynamite: Korean Pop Group BTS Leads The Way

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When it comes to digital marketing and communication the eminently powerful guidelines are:  Engage & Involve. For all the right reasons. Consider 20th-century marketing and communication. When people wanted to buy whatever ware or...
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Digital leaders want to build the best experience

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Turbulent times call for leadership. That especially applies in a digital world with constant change and transformation. Solo entrepreneurs and big businesses try to outmaneuver each other online to gain any slight advantage. Rachel Miller,...
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To PR Or Not To PR? 5 Key Questions For Startups

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Wired published a thought-provoking opinion article in 2015 comparing the news cycle around startups to a 12-hr clock. Indeed, tech in general and Silicon Valley in particular has received significant criticism over the years...
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Valuable lessons lead the way to digital success

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Blundering online amounts to digital marketing malpractice. Engaging the wrong way—or not at all—muffing search engine optimization and other miscues dig deep holes to climb out of.  Mistakes are bound to happen, but if you...
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Smart prices pay you the best value

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Simple can be too simple: Charge what you are worth and add tax. Sure, but do you know your worth? Freelancers do not work for free unless they prefer to have an expensive hobby. Jean...
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5 Mindset Tips to Make You a Better Marketer

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With over 20 years of experience in corporate and small business consulting around brand marketing, I have come to see the importance of mindset in the overall advancement of business goals and financial gain....
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Grab on to intelligent marketing for great results

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Everyone online has seen it. Whenever people search for something on Google, they end up interacting with similar ads on Facebook and Instagram. Coincidence? No, that’s the power of artificial intelligence in marketing.  Deep learning...
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AI is surprisingly smart right under your nose

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If you're on social media but artificial intelligence sounds intimidating, fear not. You might be deeper into AI than you think.  "Algorithms are everywhere in marketing," said Melissa Drozdowski, director of social media at marketing...
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An essential GTM change strategies in the Post pandemic economy

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Companies are re-writing their Go-to-market strategies heading towards the new economic era The COVID-19 has opened up for conducting the business in a new unimaginable ways. This pandemic has even forced the higher management to...
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Business without borders: how to go global?

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However, just a few entrepreneurs realize that scaling is not just a new profitable market but also a tremendous job, which is comparable with new business launch. Choose your direction First of all, you should form...
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Why Communications is Critical to Pivoting Your Business

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Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business during a crisis. There is a lot of talk about selling via e-commerce,...
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Email’s power surges from data

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If inboxes seem unusually full after a quiet weekend, that might not be your imagination. Studies show that Monday emails have the greatest impact. This is not news to digital marketing executive and trainer Emmanual...
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5 Steps to Communicating in a Crisis

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The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and opportunities) for communicating with staff, customers, stakeholders and the public. Even those of us...