Marketing

Conversational marketing is the word

Before making a purchase, talk. Marketers who do that will be ahead of the game. That’s the premise of what Paul...
2 min read 395

Humanizing triumphs over digital marketing

How can a brand avoid the ever-selling voice and instead present what excites its audience and customers in a humane way?...
2 min read 226

Video Sets Marketing in Motion

No one puts the marketing duo of Andrew and Pete in a corner when the topic turns to creative video. Their...
4 min read 204

Sales Funnels Aim for Buys, not Sales

Sales funnels are a key way to boost business, focused on the customer. According to financial expert Winnie Sun, “a marketing...
3 min read 457

How The Empathic Design Method of Decision Making Works

Empathic design is a product design method first developed by Dorothy Leonard and Jeffrey Rayport in The Harvard Business Review. The...
4 min read 189