Marketing

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Effective SEO Tells Everyone How Well You Connect With People

Search engine optimization begins and ends with quality content writing. That makes SEO a central element for social media marketing and...
3 min read 114
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Top Marketers Keep Customers in Mind

Customers satisfied with the products or services a business provides are more likely to continue doing business with that company. The...
2 min read

A Simple, Brilliant Business Lesson from David Ogilvy

Do what’s best for the customer, even if it’s not your customer. There’s a cliche saying that, when you hear it,...
2 min read 199

Selling encyclopedias door-to-door taught me 5 crucial facts about sel...

Let’s start with a caveat emptor. I hesitated writing about this subject because so many have made their life’s work researching...
5 min read 917
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Gain Data from Each Conversation

Intelligence pulls data together. In the realm of consumer intelligence, Talkwalker Middle East and Africa marketing executive Rami Deeb believes in...
4 min read 166

5 Powerful Ways to Increase Sales by Leveraging Data Effectively

If you’re interested in increasing sales, utilizing the power of data could be the right move. Here are 5 ways to...
3 min read 475

Marketing’s New Dynamite: Korean Pop Group BTS Leads The Way

When it comes to digital marketing and communication the eminently powerful guidelines are:  Engage & Involve. For all the right reasons....
7 min read 243
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Digital leaders want to build the best experience

Turbulent times call for leadership. That especially applies in a digital world with constant change and transformation. Solo entrepreneurs and big...
8 min read 102

To PR Or Not To PR? 5 Key Questions For Startups

Wired published a thought-provoking opinion article in 2015 comparing the news cycle around startups to a 12-hr clock. Indeed, tech in...
2 min read
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Valuable lessons lead the way to digital success

Blundering online amounts to digital marketing malpractice. Engaging the wrong way—or not at all—muffing search engine optimization and other miscues dig...
3 min read 171
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Smart prices pay you the best value

Simple can be too simple: Charge what you are worth and add tax. Sure, but do you know your worth? Freelancers...
4 min read 146

5 Mindset Tips to Make You a Better Marketer

With over 20 years of experience in corporate and small business consulting around brand marketing, I have come to see the...
4 min read 332