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How to know your price is right

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How much do you charge for you? That’s a head-scratcher for startup and freelance entrepreneurs alike. What is reasonable? Is modesty your downfall? Michael Janda and Sonia Harris ponder these questions every day. Janda is a...
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Investing in Future Startup Entrepreneurs? Focus Instead on a Killer Marketing Plan

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“Ideas are a dime a dozen. People who implement them are priceless.” -- Mary Kay Ash Isn’t this one of the greatest quotes you’ve heard lately, and so true! These days, everyone is hoping to become...
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Make Your Brands Consistently You

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Brand building never takes a holiday. Like it or not, someone always watches what you do professionally or personally. Your brand mic is always hot no matter where you venture or build relationships. A trio...
storytelling

Theirs are Stories to Behold

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Successful businesses are built on effective stories. People love to see, read or hear stories. The tales create a human connection based on empathy. When you promote your brand through a story, you’re not trying...
reputation

Using AI To Improve Your Business’ Reputation

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Your online reputation can make or break your business. To no shock, 94% of consumers scroll through online reviews before making a purchase, so maintaining a good reputation is important. In fact, reputation is...
software tools

Why Using Marketing Software Tools Is Crucial for Success

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If you’re an entrepreneur, you know very well that a successful business has a number of different segments. A very important segment that brings in the revenue is the ability to attract customers and...
Fan

Would You be Your Own Fan?

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Building a fan base starts from a niche and expands through connections, engagements and sharing. It takes work and dedication. Few people know that better than brand strategist and marketer Nsimbi Joshua. He is passionate...
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Sensory Marketing with AI: A New Way to Stimulate Senses

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Did you know according to research visual appearance is the key deciding factor for making purchasing decisions for 93% of consumers? Every feature of your website presentation leaves an impact on the viewers. In...
Dynamic pricing

AI and Dynamic Pricing – Secret Weapon of Tech Giants Today

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One price for everyone! The invention of price tag took place in the 1870s to maintain the fairness of everybody looking to buy the product they love. Dynamic pricing had always been the norm...
Content

Video Snaps Picture-Perfect Content

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Mention “content,” and the first things that come to mind are words and pictures. That misses one of the fastest-growing segments of marketing: video. Amanda Webb keeps that target in her sights. A social media...
Product Management

6 must-have SKILLS that turn a Product Manager from Good to Great

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Why does Product Management function exists? Organizations are driven by 2 entities, One which is focussing on DEFINING THE GOAL The functions involved in Defining the goals are “Customer facing”. They are also on the ground listening...
healthcare logistics

Life Sciences Logistics: What’s Driving the Deals?

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The healthcare logistics market is booming. On July 15, healthcare logistics powerhouse Marken announced three acquisitions. Austria-based HETO, Hungary-based Der Kurier, and Italy-based HRTL all agreed to sell. Marken, in turn, was previously acquired by...
Make Money

The 4 Fastest Ways to Make Money on Amazon

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It is no secret that you can make money on Amazon. Even Amazon is pointing out this fact now. But there is a variety of different ways you can get rich or supplement your...
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Turn Bad Publicity Into Your Strength

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Phineas T. Barnum, the 19th century American showman and circus owner, reputedly said, “There's no such thing as bad publicity.” If he were alive today, Barnum might find a kindred spirit in Alfred Mbai. A...
Build branding

Build Branding for the Ages

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Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in digital marketing, engaging their target audience and knowing how to work with influencers. All...
social selling

Social Selling Stretches Beyond Sales

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To make it as convenient as possible for consumers to purchase your products, position yourself where they are most of the time: browsing and conversing on social media. This is where entrepreneur Kahill Kuteesa excels....
marketers

Marketers Rush to Rise on the AI Tide

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Artificial intelligence is the wave of today and tomorrow, and content marketers are struggling not be left in its wake. Among those bridging the gap between marketing and technology is Christopher S. Penn. He co-founded...
Self- Serve

Self-Serve: The Solution to Real-Time Connection

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About a year ago, I had a lead named Ken come to our website and send a message on our chatbot at 2:52 pm. Not even 60 seconds later a member of my team...
Social listening

Everyone Just Wants to be Heard

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Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face different challenges -- or at least they think they do. They have to crack...
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Prepare the Pitch of Your Life!

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If you conduct some research, you’ll realize that there are many things that you can do to secure funding for your business operations. However, according to many experts and people that have experience in...