Marketing

Selling encyclopedias door-to-door taught me 5 crucial facts about sel...

Let’s start with a caveat emptor. I hesitated writing about this subject because so many have made their life’s work researching...
Cynthia Wylie
Mar 10, 2021 5 min read 411
Man and two women talking

Gain Data from Each Conversation

Intelligence pulls data together. In the realm of consumer intelligence, Talkwalker Middle East and Africa marketing executive Rami Deeb believes in...
Jim Katzaman
Feb 10, 2021 4 min read 119

5 Powerful Ways to Increase Sales by Leveraging Data Effectively

If you’re interested in increasing sales, utilizing the power of data could be the right move. Here are 5 ways to...
Lauren Williams
Feb 5, 2021 3 min read 298

Marketing’s New Dynamite: Korean Pop Group BTS Leads The Way

When it comes to digital marketing and communication the eminently powerful guidelines are:  Engage & Involve. For all the right reasons....
Carl Rohde
Jan 26, 2021 7 min read 170
Man standing next to productivity drawing

Digital leaders want to build the best experience

Turbulent times call for leadership. That especially applies in a digital world with constant change and transformation. Solo entrepreneurs and big...
Jim Katzaman
Dec 22, 2020 8 min read

To PR Or Not To PR? 5 Key Questions For Startups

Wired published a thought-provoking opinion article in 2015 comparing the news cycle around startups to a 12-hr clock. Indeed, tech in...
Amit Garg
Dec 21, 2020 2 min read
Book resting next to a laptop

Valuable lessons lead the way to digital success

Blundering online amounts to digital marketing malpractice. Engaging the wrong way—or not at all—muffing search engine optimization and other miscues dig...
Jim Katzaman
Oct 8, 2020 3 min read 154
Person holding pen next to laptop

Smart prices pay you the best value

Simple can be too simple: Charge what you are worth and add tax. Sure, but do you know your worth? Freelancers...
Jim Katzaman
Sep 28, 2020 4 min read 132

5 Mindset Tips to Make You a Better Marketer

With over 20 years of experience in corporate and small business consulting around brand marketing, I have come to see the...
Jennifer Kem
Sep 2, 2020 4 min read 290
Tablet displays Google analytics

Grab on to intelligent marketing for great results

Everyone online has seen it. Whenever people search for something on Google, they end up interacting with similar ads on Facebook...
Jim Katzaman
Aug 19, 2020 4 min read 285
Robot plays on a musical keyboard.

AI is surprisingly smart right under your nose

If you’re on social media but artificial intelligence sounds intimidating, fear not. You might be deeper into AI than you think. ...
Jim Katzaman
Aug 14, 2020 3 min read 297

An essential GTM change strategies in the Post pandemic economy

Companies are re-writing their Go-to-market strategies heading towards the new economic era The COVID-19 has opened up for conducting the business...
Balakrishna V
Aug 11, 2020 3 min read 350