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5 Steps to Communicating in a Crisis

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The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and opportunities) for communicating with staff, customers, stakeholders and the public. Even those of us...
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3 Reasons Why Your Business Needs VR Marketing Today

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The difference between profit and loss during these times Covid-19 is and continues to be an unprecedented global event, bringing healthcare systems and the global economy to its knees. According to Worldometer, there are 946,000...
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Take charge with your best face forward

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Social media marketing starts with the customer in mind. Advertising, feedback and managing complaints mesh together to serve the consumer and business. This is second nature to Komana M. Nakalonga. The digital marketing specialist has...
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Turn hobby showcase into money maker

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Most people use their website as a hobby. Making money online is beyond their wildest dreams.  This is where dream maker Oscar Gonzalez answers the call. He is an independent, work-at-home consultant who serves as...
Silhouette of woman holding hat in blue and gray nebula

Trending superstar tells all

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When you trend on Twitter, you've struck a nerve that reverberates throughout your audience and beyond. The goal is to trend well, which starts with good content. A journalist would know that, which is why...
Listening by Ehimetalor Unuabona on Unsplash

Listening to others pays dividends

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With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one's inner money grabber in check, opting instead to create personal, trustworthy connections. A journalist by trade,...
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Influencers Perform in the Spotlight

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Influencer marketing is a game of standing out. The result is a memorable -- and credible -- connection to a product or service. This is where Magda Urbaniak plays the field. Whether at conferences or...
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Podcasting: A New Secret Sauce To Your Marketing Buffet

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Is podcasting really creating its space in the digital marketing Legoland.? In a broader sense, it is a YES. Since ages, political leaders, journalists, and magazine interviewers have been podcasting to talk to their...
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How to know your price is right

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How much do you charge for you? That’s a head-scratcher for startup and freelance entrepreneurs alike. What is reasonable? Is modesty your downfall? Michael Janda and Sonia Harris ponder these questions every day. Janda is a...
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Investing in Future Startup Entrepreneurs? Focus Instead on a Killer Marketing Plan

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“Ideas are a dime a dozen. People who implement them are priceless.” -- Mary Kay Ash Isn’t this one of the greatest quotes you’ve heard lately, and so true! These days, everyone is hoping to become...
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Make Your Brands Consistently You

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Brand building never takes a holiday. Like it or not, someone always watches what you do professionally or personally. Your brand mic is always hot no matter where you venture or build relationships. A trio...
storytelling

Theirs are Stories to Behold

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Successful businesses are built on effective stories. People love to see, read or hear stories. The tales create a human connection based on empathy. When you promote your brand through a story, you’re not trying...
reputation

Using AI To Improve Your Business’ Reputation

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Your online reputation can make or break your business. To no shock, 94% of consumers scroll through online reviews before making a purchase, so maintaining a good reputation is important. In fact, reputation is...
software tools

Why Using Marketing Software Tools Is Crucial for Success

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If you’re an entrepreneur, you know very well that a successful business has a number of different segments. A very important segment that brings in the revenue is the ability to attract customers and...
Fan

Would You be Your Own Fan?

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Building a fan base starts from a niche and expands through connections, engagements and sharing. It takes work and dedication. Few people know that better than brand strategist and marketer Nsimbi Joshua. He is passionate...
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Sensory Marketing with AI: A New Way to Stimulate Senses

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Did you know according to research visual appearance is the key deciding factor for making purchasing decisions for 93% of consumers? Every feature of your website presentation leaves an impact on the viewers. In...
Dynamic pricing

AI and Dynamic Pricing – Secret Weapon of Tech Giants Today

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One price for everyone! The invention of price tag took place in the 1870s to maintain the fairness of everybody looking to buy the product they love. Dynamic pricing had always been the norm...
Content

Video Snaps Picture-Perfect Content

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Mention “content,” and the first things that come to mind are words and pictures. That misses one of the fastest-growing segments of marketing: video. Amanda Webb keeps that target in her sights. A social media...
Product Management

6 must-have SKILLS that turn a Product Manager from Good to Great

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Why does Product Management function exists? Organizations are driven by 2 entities, One which is focussing on DEFINING THE GOAL The functions involved in Defining the goals are “Customer facing”. They are also on the ground listening...
healthcare logistics

Life Sciences Logistics: What’s Driving the Deals?

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The healthcare logistics market is booming. On July 15, healthcare logistics powerhouse Marken announced three acquisitions. Austria-based HETO, Hungary-based Der Kurier, and Italy-based HRTL all agreed to sell. Marken, in turn, was previously acquired by...