Marketing

The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and opportunities) for communicating with staff, customers, stakeholders and the public. Even those of us...

The difference between profit and loss during these times Covid-19 is and continues to be an unprecedented global event, bringing healthcare systems and the global economy to its knees. According to Worldometer, there are 946,000...

Social media marketing starts with the customer in mind. Advertising, feedback and managing complaints mesh together to serve the consumer and business. This is second nature to Komana M. Nakalonga. The digital marketing specialist has...

Most people use their website as a hobby. Making money online is beyond their wildest dreams.  This is where dream maker Oscar Gonzalez answers the call. He is an independent, work-at-home consultant who serves as...

When you trend on Twitter, you've struck a nerve that reverberates throughout your audience and beyond. The goal is to trend well, which starts with good content. A journalist would know that, which is why...

With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one's inner money grabber in check, opting instead to create personal, trustworthy connections. A journalist by trade,...

Influencer marketing is a game of standing out. The result is a memorable -- and credible -- connection to a product or service. This is where Magda Urbaniak plays the field. Whether at conferences or...

Is podcasting really creating its space in the digital marketing Legoland.? In a broader sense, it is a YES. Since ages, political leaders, journalists, and magazine interviewers have been podcasting to talk to their...

How much do you charge for you? That’s a head-scratcher for startup and freelance entrepreneurs alike. What is reasonable? Is modesty your downfall? Michael Janda and Sonia Harris ponder these questions every day. Janda is a...

“Ideas are a dime a dozen. People who implement them are priceless.” -- Mary Kay Ash Isn’t this one of the greatest quotes you’ve heard lately, and so true! These days, everyone is hoping to become...

Brand building never takes a holiday. Like it or not, someone always watches what you do professionally or personally. Your brand mic is always hot no matter where you venture or build relationships. A trio...

Successful businesses are built on effective stories. People love to see, read or hear stories. The tales create a human connection based on empathy. When you promote your brand through a story, you’re not trying...

Your online reputation can make or break your business. To no shock, 94% of consumers scroll through online reviews before making a purchase, so maintaining a good reputation is important. In fact, reputation is...

If you’re an entrepreneur, you know very well that a successful business has a number of different segments. A very important segment that brings in the revenue is the ability to attract customers and...

Building a fan base starts from a niche and expands through connections, engagements and sharing. It takes work and dedication. Few people know that better than brand strategist and marketer Nsimbi Joshua. He is passionate...

Did you know according to research visual appearance is the key deciding factor for making purchasing decisions for 93% of consumers? Every feature of your website presentation leaves an impact on the viewers. In...

One price for everyone! The invention of price tag took place in the 1870s to maintain the fairness of everybody looking to buy the product they love. Dynamic pricing had always been the norm...

Mention “content,” and the first things that come to mind are words and pictures. That misses one of the fastest-growing segments of marketing: video. Amanda Webb keeps that target in her sights. A social media...

Why does Product Management function exists? Organizations are driven by 2 entities, One which is focussing on DEFINING THE GOAL The functions involved in Defining the goals are “Customer facing”. They are also on the ground listening...

The healthcare logistics market is booming. On July 15, healthcare logistics powerhouse Marken announced three acquisitions. Austria-based HETO, Hungary-based Der Kurier, and Italy-based HRTL all agreed to sell. Marken, in turn, was previously acquired by...