Growth Hacking 2.0
For many years I've been forecasting the eventual demise of the generous sales and marketing budgets of traditional SaaS companies. Growth marketers use a standard methodology when determining the effectiveness of independent campaigns across brand...
How Do You Trade Trends in the Market?
The turtle strategy was used by one of the most successful trend followers in history, Richard Dennis, who borrowed $1,600 and reportedly made $200 million in about ten years. The strategy states that when...
Winning Brands Habitually Please Consumers
Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other factors. To succeed, entrepreneurs have to anticipate and adapt to economic trends so...
Manage Difficult Clients before Coming to Blows
Although “customers are always right,” they can be demanding. That puts added responsibility on entrepreneurs to anticipate client needs and head off problems before they occur. Kevin Garber who co-founded the Twitter app ManageFlitter and...
Algorithms Are Not Inherently Biased, It’s A Result Of Expectations With Unintended Consequences
There have been plenty of criticisms about how tech companies use algorithms in their software that tends to favor their political ideology or biases. Companies like Twitter, Facebook and Google have been criticized for...
Build Awareness to Rock Your World!
Customers won’t buy from brands they don’t know. It’s a core principle for digital marketing strategist Mack Collier. He has made a career of helping companies connect with their most loyal customers to drive...
Loyalty is a Simple Proposition
Marriott faces a class-action lawsuit following a data breach, one of the perils of using big data: Is it worth it? Count Ray Clopton among those wondering. He is founder and chief executive officer of...
Schedulers keep social media on track
Busy people stick to systems if they want to hit and maintain peak efficiency. That’s the premise behind Tweepsmap and RentCompass, companies that help expedite data-driven engagement and housing searches, respectively. Not coincidentally, Samir Al-Battran...
The Myth of AIs’ Predictive Power
One of the most promising advantages of AI (artificial intelligence) seems to be its ability to predict the future preferences of consumers. Through means of data collection on past transaction or search histories, the...
Social media listening keeps you plugged in
Although social media listening is a top trend, it should be part of every modern marketing strategy. Staying attuned to customers and competitors alike keeps brands ahead of the game. This is one of Yuva...
No fooling: Marketing goes for laughs
It’s a funny thing when you mix humor and marketing. Surely, Mark Anderson hopes so. Don’t call him Shirley. Instead, call him a professional cartoonist, what Anderson calls the best job in the world. He talked...
Send a message with your best pitch
Do you promote your blog posts effectively or just swing for the fences? Big rips are high risk, high reward – with many strikeouts along the way. Charlotte Beauvoisin believes she has a better idea. A...
Smart tweeters soar above the flock
Tweeting smarter is Madalyn Sklar’s mantra. The social media consultant is Twitter’s biggest cheerleader. She backs up her passion as host of the #TwitterSmarter and #SocialROI Twitter chats, all in the name of helping...
AI animates marketing returns
Known as The Computer Guy, Joseph Ngare once dreamed of being a sports commentator. Now his thoughts have turned to another sort of sport: artificial intelligence. He sees brands having a choice between embarking on...
Evergreens sprout new life
For Amy Woods, “oldies but goodies” is more than a nostalgic saying. It’s her life’s work, captured in Woods’ Content 10X company and podcast. She talked with entrepreneur and internet marketer Madalyn Sklar about strategies...
Conversational marketing is the word
Before making a purchase, talk. Marketers who do that will be ahead of the game. That’s the premise of what Paul Ince, better known as Biz Paul, defines as conversational marketing. Interactions might be people...
Humanizing triumphs over digital marketing
How can a brand avoid the ever-selling voice and instead present what excites its audience and customers in a humane way? If anyone could answer that question, it’s master storyteller Barrack Onyango. He built his...
Video Sets Marketing in Motion
No one puts the marketing duo of Andrew and Pete in a corner when the topic turns to creative video. Their laid-back antics belie their experience and expertise. In the social media realm, they are...
Sales Funnels Aim for Buys, not Sales
Sales funnels are a key way to boost business, focused on the customer. According to financial expert Winnie Sun, “a marketing funnel is an opportunity for your audience to buy, and less as your...
How The Empathic Design Method of Decision Making Works
Empathic design is a product design method first developed by Dorothy Leonard and Jeffrey Rayport in The Harvard Business Review. The method outlines a five-step process for designing customer-focused products: Observation Capturing data Reflection...