Marketing

An essential GTM change strategies in the Post pandemic economy

Companies are re-writing their Go-to-market strategies heading towards the new economic era The COVID-19 has opened up for conducting the business...
Balakrishna V
Aug 11, 2020 3 min read 363

Business without borders: how to go global?

However, just a few entrepreneurs realize that scaling is not just a new profitable market but also a tremendous job, which...
Valeria Mingova
Jul 14, 2020 5 min read 304

Why Communications is Critical to Pivoting Your Business

Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business...
Cynthia Lockrey
Apr 28, 2020 2 min read 151
Gmail page on a laptop

Email’s power surges from data

If inboxes seem unusually full after a quiet weekend, that might not be your imagination. Studies show that Monday emails have...
Jim Katzaman
Apr 20, 2020 5 min read 210

5 Steps to Communicating in a Crisis

The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and...
Cynthia Lockrey
Apr 12, 2020 3 min read

3 Reasons Why Your Business Needs VR Marketing Today

The difference between profit and loss during these times Covid-19 is and continues to be an unprecedented global event, bringing healthcare...
Jia Yung Lee
Apr 9, 2020 2 min read 280
Promote by Erik Lucatero on Unsplash

Take charge with your best face forward

Social media marketing starts with the customer in mind. Advertising, feedback and managing complaints mesh together to serve the consumer and...
Jim Katzaman
Mar 1, 2020 2 min read 161

Turn hobby showcase into money maker

Most people use their website as a hobby. Making money online is beyond their wildest dreams.  This is where dream maker...
Jim Katzaman
Feb 14, 2020 6 min read 234
Silhouette of woman holding hat in blue and gray nebula

Trending superstar tells all

When you trend on Twitter, you’ve struck a nerve that reverberates throughout your audience and beyond. The goal is to trend...
Jim Katzaman
Feb 13, 2020 4 min read 232
Listening by Ehimetalor Unuabona on Unsplash

Listening to others pays dividends

With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one’s inner money...
Jim Katzaman
Feb 6, 2020 3 min read 125

Influencers Perform in the Spotlight

Influencer marketing is a game of standing out. The result is a memorable — and credible — connection to a product...
Jim Katzaman
Jan 15, 2020 5 min read 291

Podcasting: A New Secret Sauce To Your Marketing Buffet

Is podcasting really creating its space in the digital marketing Legoland.? In a broader sense, it is a YES. Since ages,...
Ashok Sharma
Dec 18, 2019 6 min read 175