Once is Never Enough for Good Content
What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience. To repurpose from Chicago Mayor Rahm Emmanuel, “Never let a...
Brands Draw Attention with Paid Media
Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the confidence of existing customers. This concept drives Tony Wanaswa, digital marketing...
Shopping for Influencers, Buyer Beware
Influencer marketing is one of the hottest and sensitive topics on social media. People with influence can persuade skeptics to take a look at a business’ products and services. The more followers influencers have, the...
Data Tells the Tale of Digital Marketing
Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge. This is Christine Gritmon’s wheelhouse. The social media strategist and self-described...
Live Streaming Inspires Human Moments
Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a short time she jumped from novice to maven. Quinn has made herself the leading...
Instagram Surges to Greater Heights
Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many elements that drive Instagram success and overcome myths. This is where Forbes Top 50...
Messaging is the Future – and So is Facebook
When the topic is WhatsApp, Instagram and Facebook Messenger integration – whether it’s your friend or foe – the person to ask is the master of all three. CEO of the Facebook Messenger marketing platform...
Personal Brands Strike Gold in the Long Run
Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much you should direct your efforts. Besides being a social influencer, Ian Moyse is also...
Targeted Ads Dominate the Competition
Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight markets. Besides being a social media manager and lifestyle blogger, Ashley Mokwena is an...
Evolution of Value Investing: How it has Changed Since the Days of Graham
Value investors are thought to be a staid lot. Spendthrift, and always looking to the long term. The key principles of value investing have not changed since Benjamin Graham picked up his first cigar butt. But...
Why Corporations Embrace Renewable – It All Comes Down To Marginal Costs
Historically, government policies imposing lower emissions have had little effect on companies to become greener. Since the first industrial revolution, fossil fuels have provided the majority of the energy needed for industrial use. Profit...
LinkedIn Done Right is Almost Magic
Careers and LinkedIn often intertwine. Looking for a job? Are you on LinkedIn? The social media venue conjures up different reactions – some positive, some not. Count Chaim Shapiro among LinkedIn’s fans. The veteran career...
Maximize Data by Keeping it Personal
Business owners who want to succeed should know how to leverage income using digital technology. Entrepreneurs don’t need to “speak” search engine optimization, but they should know the ways SEO can boost their companies’...
Smart E-commerce Pricing Strategy Using Web Scraping
A failure story: Suppose you have 50 pairs of Thug life sunglasses which cost you $33 in total. Based on cost-based pricing for e-commerce, the retail price for each pair should be the sum...
Video Creates a Moving Difference
Going direct to video is a bad sign for movies, but it can spark marketing campaigns for businesses. Videos do more for brand storytelling than the printed word to engage potential customers. Twitter is a...
Growth Hacking 2.0
For many years I've been forecasting the eventual demise of the generous sales and marketing budgets of traditional SaaS companies. Growth marketers use a standard methodology when determining the effectiveness of independent campaigns across brand...
How Do You Trade Trends in the Market?
The turtle strategy was used by one of the most successful trend followers in history, Richard Dennis, who borrowed $1,600 and reportedly made $200 million in about ten years. The strategy states that when...
Winning Brands Habitually Please Consumers
Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other factors. To succeed, entrepreneurs have to anticipate and adapt to economic trends so...
Manage Difficult Clients before Coming to Blows
Although “customers are always right,” they can be demanding. That puts added responsibility on entrepreneurs to anticipate client needs and head off problems before they occur. Kevin Garber who co-founded the Twitter app ManageFlitter and...
Algorithms Are Not Inherently Biased, It’s A Result Of Expectations With Unintended Consequences
There have been plenty of criticisms about how tech companies use algorithms in their software that tends to favor their political ideology or biases. Companies like Twitter, Facebook and Google have been criticized for...