Marketing

To PR Or Not To PR? 5 Key Questions For Startups

Wired published a thought-provoking opinion article in 2015 comparing the news cycle around startups to a 12-hr clock. Indeed, tech in...
2 min read 121
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Valuable lessons lead the way to digital success

Blundering online amounts to digital marketing malpractice. Engaging the wrong way—or not at all—muffing search engine optimization and other miscues dig...
3 min read 185
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Smart prices pay you the best value

Simple can be too simple: Charge what you are worth and add tax. Sure, but do you know your worth? Freelancers...
4 min read 160

5 Mindset Tips to Make You a Better Marketer

With over 20 years of experience in corporate and small business consulting around brand marketing, I have come to see the...
4 min read 391
Tablet displays Google analytics

Grab on to intelligent marketing for great results

Everyone online has seen it. Whenever people search for something on Google, they end up interacting with similar ads on Facebook...
4 min read 378
Robot plays on a musical keyboard.

AI is surprisingly smart right under your nose

If you’re on social media but artificial intelligence sounds intimidating, fear not. You might be deeper into AI than you think. ...
3 min read 389

An essential GTM change strategies in the Post pandemic economy

Companies are re-writing their Go-to-market strategies heading towards the new economic era The COVID-19 has opened up for conducting the business...
3 min read 448

Business without borders: how to go global?

However, just a few entrepreneurs realize that scaling is not just a new profitable market but also a tremendous job, which...
5 min read 388

Why Communications is Critical to Pivoting Your Business

Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business...
2 min read 299
Gmail page on a laptop

Email’s power surges from data

If inboxes seem unusually full after a quiet weekend, that might not be your imagination. Studies show that Monday emails have...
5 min read 306

5 Steps to Communicating in a Crisis

The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and...
3 min read

3 Reasons Why Your Business Needs VR Marketing Today

The difference between profit and loss during these times Covid-19 is and continues to be an unprecedented global event, bringing healthcare...
2 min read 463