5 Steps to Communicating in a Crisis

3 min read

The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and opportunities) for communicating with staff, customers, stakeholders and the public. Even those of us with crisis communications experience are being thrown curveballs as social media channels are flooded, the media landscape is congested and people are suffering from information overload. It can be hard to get your voice heard above the noise. Here are some crisis communications tips. 1. Stop shouting Be clear on what information you need to share, who needs to receive it, and what is the…...

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Cynthia Lockrey Cynthia Lockrey is a storyteller and motivator. She is passionate about helping people find their voice so they can share their knowledge, stories and BE HEARD! Having started her career as a newspaper editor, she understands the elements that make up a good story, and where the story gets lost in the telling. When she jumped into public relations, she brought with her all the lessons learned and insights from working in the media. It is these insights, and experience gained over 20+ working in PR, that she’s passionate about sharing. Cynthia is skilled at breaking down communications fundamentals into bite size and easy to implement pieces. She does this in her blogging, communications consulting, training and speaking. She is also the author of two books.