Business

Discovery Inc. Like most major media companies, Discovery Inc bring in most of the revenue from advertising. In 2020 the company brought in $5.5 billion from advertising revenue and $4.8 billion from distribution revenue. The...

Awareness is the first step to attract customers and build loyalty Photo by Austin Distel on Unsplash True tests of a brand’s success are when people think of you by name instead of the competition. “Brand awareness...

The public's perception of entrepreneurship is skewed. News stories on entrepreneurship often give inordinate focus to 'buzzy' businesses whose size and disruptive force threaten to upend whole industries. Every article about entrepreneurship seems obsessed...

Create brands that hold onto your loyal customers for a lifetime Taking the easy way out might save time and effort in the short term, but you usually have to exert wasted resources later by...

Let’s start with three key principles: Principle 1: Inventors create a technology. Innovators bring the technology in everyone’s hands. Sometimes inventors and innovators are the same people. More often they are not. You can guess...

CEOs recognize that “talent risk” is the number one threat, according to the KPMG 2020 report. Losing key employees and attracting specialized talent have a critical impact on future business performance. AI-powered talent management...

There’s more to building a digital company than using the word ‘digital’. How about this for the most boring opening sentence ever? “Last week I joined an event for insurance professionals talking about the challenge...

Nicolai Baldin, founder and CEO of Synthesized.io, talks about the future of sharing data and the power of synthetic data. Synthetic data is a new solution for data sharing needs that’s secure and easier...

Do what’s best for the customer, even if it’s not your customer. There’s a cliche saying that, when you hear it, makes you think of romantic relationships gone awry, but with one side still hopeful...

M-commerce will be a major destabilizing element of the B2B market. Many companies have been working on the development of better procurement solutions for the past two decades, but B2B e-commerce has fallen far...

Let’s start with a caveat emptor. I hesitated writing about this subject because so many have made their life’s work researching and writing about the art of selling. But like a good bottle of...

The digital “disruption” doesn't mean you need to radically transform your business. Becoming another Google, Amazon or Facebook is not your only option. You can survive the digital storm without giving up the traditional...

Not satisfied with your CRM data-quality? Check out these data improving practices to enhance your CRM data management and quality. For both short and long-term growth, CRM data management is extremely crucial to ensure your...

Fight Club knew the rules. Shame data doesn’t.  The easy way out is to point the finger at something you don’t understand. Data is usually that fall guy. We are repeatedly told that ‘data is the...

I used to be a bank executive. Ever since then I have always maintained solid relationships with my banks, the ones I use today. Many people seem to underestimate the importance of the relationships...

What if going digital was the antidote to avoid the Covid-19 bankruptcies? With one million deaths, thirty-eight million infected, hundreds of millions lost jobs and small and mid-size businesses (SMEs), the pandemic has created one of the...

The best and most overlooked action for robust cybersecurity might be the least expensive. Among the many challenges organizations face in 2020, cybersecurity (or the lack thereof) has dominated the news cycle. Ultra-sophisticated criminals are...

With over 20 years of experience in corporate and small business consulting around brand marketing, I have come to see the importance of mindset in the overall advancement of business goals and financial gain....

Communication is the lifeblood of business. Ideas won't form without collaboration, and deals don't get done without negotiation. Successful teams understand the importance of everyone being on the same page, and this "flow" won't happen...

A Voice from the People in Maine’s Pine Tree Zone Debate Who Do you Think You ARE! ? photo by Mackenzie Andersen “Who do you think you are?”, he said, as though I needed to be...