Social Media

Social media is abuzz with “personal branding,” but identity creation stretches far even when the internet is disconnected. People want to see entrepreneurs in person just like the brands they see online. Sprinkle in...

Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in digital marketing, engaging their target audience and knowing how to work with influencers. All...

To make it as convenient as possible for consumers to purchase your products, position yourself where they are most of the time: browsing and conversing on social media. This is where entrepreneur Kahill Kuteesa excels....

To attract an audience in any industry, branding is essential. Yet, the term “brand” is used pretty loosely these days. People often use the word brand when talking about logos, or particular company graphics...

When you are launching and running a small business, the landscape can be fraught with obstacles. No amount of business studies classes can fully prepare you for the reality of being in business, and...

Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face different challenges -- or at least they think they do. They have to crack...

What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience. To repurpose from Chicago Mayor Rahm Emmanuel, “Never let a...

Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the confidence of existing customers. This concept drives Tony Wanaswa, digital marketing...

Even social media needs leaders to herd cats. One of those top cats is human leadership coach Gene Petrov, who helps marketers become leaders. He believes leaders cultivate and nurture community. That builds an...

Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge. This is Christine Gritmon’s wheelhouse. The social media strategist and self-described...

The aftermath of a major life-changing event -- a tragedy -- would not have been how Tim Lewis wanted to change his profession. Yet, it was a stark realization that tightened his grip on...

Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a short time she jumped from novice to maven. Quinn has made herself the leading...

On July 17, 2014, Malaysian Airline flight MH-17 was shot down over Eastern Ukraine by a BUK surface-to-air missile killing all 298 passengers including 6 of the world’s top AID’s researchers and scientists. The...

Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many elements that drive Instagram success and overcome myths. This is where Forbes Top 50...

It is safe to say that not in one hundred years will robots outperform future Ronaldos on the football fields. Not even with all the super-state-of-the-art AI integrated in those future robots. But does...

The news about Facebook’s cryptocurrency called the Libra coin is generating a lot of buzz. The stories are mixed, with some saying this is the gateway to cryptocurrency adoption. Others are concerned since Facebook...

When talking about video content, go to the expert. That would be Demian Ross, who produces his weekly Plan D podcast and hosts the Road to 1,000 video series. He and marketing expert Madalyn...

When the topic is WhatsApp, Instagram and Facebook Messenger integration – whether it’s your friend or foe – the person to ask is the master of all three. CEO of the Facebook Messenger marketing platform...

Whether casual chats or sparks for world-changing events – online conversations can have far-ranging effects. At both extremes, social media communities have unexpected influence, particularly on matters close to their hearts. On such heart-tugger is...

Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much you should direct your efforts. Besides being a social influencer, Ian Moyse is also...