Social Media

Help Your Brand Be the Top One That People Desire

Awareness is the first step to attract customers and build loyalty Photo by Austin Distel on Unsplash True tests of a...
Jim Katzaman
Jul 29, 2021 2 min read

Live Streamers Score Highest With Clear Calls to Action

Find your audience and connect with them where they are active Live streaming need not be intimidating. Thanks to technology that...
Jim Katzaman
Jun 24, 2021 5 min read
Laptop and monitor on a desk

Top Marketers Keep Customers in Mind

Customers satisfied with the products or services a business provides are more likely to continue doing business with that company. The...
Jim Katzaman
Apr 9, 2021 2 min read
Man and two women talking

Gain Data from Each Conversation

Intelligence pulls data together. In the realm of consumer intelligence, Talkwalker Middle East and Africa marketing executive Rami Deeb believes in...
Jim Katzaman
Feb 10, 2021 4 min read 128
Book resting next to a laptop

Valuable lessons lead the way to digital success

Blundering online amounts to digital marketing malpractice. Engaging the wrong way—or not at all—muffing search engine optimization and other miscues dig...
Jim Katzaman
Oct 8, 2020 3 min read 154
Robot plays on a musical keyboard.

AI is surprisingly smart right under your nose

If you’re on social media but artificial intelligence sounds intimidating, fear not. You might be deeper into AI than you think. ...
Jim Katzaman
Aug 14, 2020 3 min read 298

Why Is the news making you anxious?

Consider these headlines from July, 21st, 2020 Case Numbers are far higher than reported in parts of U.S, C.D.C Says-NYtimes Armed...
Dave Rauschenfels
Jul 31, 2020 3 min read 121
Cellphone displaying VPN logo

How to shield personal data from evil doers

Digital privacy is practically a misnomer. The list of companies not hacked seems shorter than those attacked.  Dentin Waweru might not...
Jim Katzaman
Jul 28, 2020 4 min read 128

Libra may be the end for Facebook: Part 2

Facebook’s choice to issue a centralized, semi-anonymous, permissioned token (Libra) is puzzling. First, Facebook’s understanding of the concept of modern money...
Mike Hassaballa
Apr 21, 2020 2 min read 268

5 Steps to Communicating in a Crisis

The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and...
Cynthia Lockrey
Apr 12, 2020 3 min read

Libra may be the end for Facebook – Part I

In 2019, Facebook crossed a red line. The company announced the Libra project. Before digging into Libra, let’s get a very...
Mike Hassaballa
Mar 14, 2020 3 min read 264
Promote by Erik Lucatero on Unsplash

Take charge with your best face forward

Social media marketing starts with the customer in mind. Advertising, feedback and managing complaints mesh together to serve the consumer and...
Jim Katzaman
Mar 1, 2020 2 min read 160