Podcasting: A New Secret Sauce To Your Marketing Buffet
Is podcasting really creating its space in the digital marketing Legoland.? In a broader sense, it is a YES. Since ages, political leaders, journalists, and magazine interviewers have been podcasting to talk to their...
Strong Connections Create Social Impact
Social networks feed off interactions among people. As connections grow, participants build confidence, and the entire system gathers strength.
Timothy Macharia will tell you a powerful network is a terrible thing to waste. The chief...
Strong Brands Fly with Eagles
Standing out yields great returns. This is the playbook for an entrepreneur’s success on social media.
Digital marketing strategist and media scientist Janet Machuka has made a career as an online master. At Sparks Corporate...
Video Snaps Picture-Perfect Content
Mention “content,” and the first things that come to mind are words and pictures. That misses one of the fastest-growing segments of marketing: video.
Amanda Webb keeps that target in her sights. A social media...
Collaboratively Label Tweets the Easy and Free Way
If you’re here because you just want the tool, skip down to the Solution section below.
Background
In order to grow as a machine learning engineer, I recently took on a volunteer project with the international...
Reputation Reflects Your Reality
Building a great reputation requires consistency. Everyone in the company must be on the same page because they represent the character and data of the brand. Honesty, integrity and even search engine optimization have...
VR Tentatively Peers into Social Networks
In the Digital Age, online communities bring diverse people together for common goals and causes. Doctor-patient and peer support in the medical field rank among the top of such groups -- underlined when lives...
Tech Injects Data Into Branding
Social media is abuzz with “personal branding,” but identity creation stretches far even when the internet is disconnected. People want to see entrepreneurs in person just like the brands they see online. Sprinkle in...
Build Branding for the Ages
Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in digital marketing, engaging their target audience and knowing how to work with influencers.
All...
Social Selling Stretches Beyond Sales
To make it as convenient as possible for consumers to purchase your products, position yourself where they are most of the time: browsing and conversing on social media.
This is where entrepreneur Kahill Kuteesa excels....
Tips for Creating a Bold Brand Image
To attract an audience in any industry, branding is essential. Yet, the term “brand” is used pretty loosely these days. People often use the word brand when talking about logos, or particular company graphics...
Beating Competitors in a Saturated Market
When you are launching and running a small business, the landscape can be fraught with obstacles. No amount of business studies classes can fully prepare you for the reality of being in business, and...
Everyone Just Wants to be Heard
Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular.
Entrepreneurs face different challenges -- or at least they think they do. They have to crack...
Once is Never Enough for Good Content
What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience. To repurpose from Chicago Mayor Rahm Emmanuel, “Never let a...
Brands Draw Attention with Paid Media
Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the confidence of existing customers.
This concept drives Tony Wanaswa, digital marketing...
Social Leadership Cries Out for Personal Touch
Even social media needs leaders to herd cats. One of those top cats is human leadership coach Gene Petrov, who helps marketers become leaders. He believes leaders cultivate and nurture community. That builds an...
Data Tells the Tale of Digital Marketing
Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge.
This is Christine Gritmon’s wheelhouse. The social media strategist and self-described...
Tragic Plot Twist Opens New Chapters
The aftermath of a major life-changing event -- a tragedy -- would not have been how Tim Lewis wanted to change his profession. Yet, it was a stark realization that tightened his grip on...
Live Streaming Inspires Human Moments
Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a short time she jumped from novice to maven.
Quinn has made herself the leading...
Chronicle Fatigue Syndrome: Why News Saturation is More Dangerous than Fake News
On July 17, 2014, Malaysian Airline flight MH-17 was shot down over Eastern Ukraine by a BUK surface-to-air missile killing all 298 passengers including 6 of the world’s top AID’s researchers and scientists. The...
