Social Media

When you trend on Twitter, you've struck a nerve that reverberates throughout your audience and beyond. The goal is to trend well, which starts with good content. A journalist would know that, which is why...

With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one's inner money grabber in check, opting instead to create personal, trustworthy connections. A journalist by trade,...

Is podcasting really creating its space in the digital marketing Legoland.? In a broader sense, it is a YES. Since ages, political leaders, journalists, and magazine interviewers have been podcasting to talk to their...

Social networks feed off interactions among people. As connections grow, participants build confidence, and the entire system gathers strength. Timothy Macharia will tell you a powerful network is a terrible thing to waste. The chief...

Standing out yields great returns. This is the playbook for an entrepreneur’s success on social media. Digital marketing strategist and media scientist Janet Machuka has made a career as an online master. At Sparks Corporate...

Mention “content,” and the first things that come to mind are words and pictures. That misses one of the fastest-growing segments of marketing: video. Amanda Webb keeps that target in her sights. A social media...

If you’re here because you just want the tool, skip down to the Solution section below. Background In order to grow as a machine learning engineer, I recently took on a volunteer project with the international...

Building a great reputation requires consistency. Everyone in the company must be on the same page because they represent the character and data of the brand. Honesty, integrity and even search engine optimization have...

In the Digital Age, online communities bring diverse people together for common goals and causes. Doctor-patient and peer support in the medical field rank among the top of such groups -- underlined when lives...

Social media is abuzz with “personal branding,” but identity creation stretches far even when the internet is disconnected. People want to see entrepreneurs in person just like the brands they see online. Sprinkle in...

Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in digital marketing, engaging their target audience and knowing how to work with influencers. All...

To make it as convenient as possible for consumers to purchase your products, position yourself where they are most of the time: browsing and conversing on social media. This is where entrepreneur Kahill Kuteesa excels....

To attract an audience in any industry, branding is essential. Yet, the term “brand” is used pretty loosely these days. People often use the word brand when talking about logos, or particular company graphics...

When you are launching and running a small business, the landscape can be fraught with obstacles. No amount of business studies classes can fully prepare you for the reality of being in business, and...

Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face different challenges -- or at least they think they do. They have to crack...

What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience. To repurpose from Chicago Mayor Rahm Emmanuel, “Never let a...

Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the confidence of existing customers. This concept drives Tony Wanaswa, digital marketing...

Even social media needs leaders to herd cats. One of those top cats is human leadership coach Gene Petrov, who helps marketers become leaders. He believes leaders cultivate and nurture community. That builds an...

Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge. This is Christine Gritmon’s wheelhouse. The social media strategist and self-described...

The aftermath of a major life-changing event -- a tragedy -- would not have been how Tim Lewis wanted to change his profession. Yet, it was a stark realization that tightened his grip on...