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5 Steps to Communicating in a Crisis

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The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and opportunities) for communicating with staff, customers, stakeholders and the public. Even those of us...
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Libra may be the end for Facebook – Part I

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In 2019, Facebook crossed a red line. The company announced the Libra project. Before digging into Libra, let’s get a very brief history lesson on Facebook. Back in the 2000’s, Mark Zuckerberg, a 23 year...
Promote by Erik Lucatero on Unsplash

Take charge with your best face forward

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Social media marketing starts with the customer in mind. Advertising, feedback and managing complaints mesh together to serve the consumer and business. This is second nature to Komana M. Nakalonga. The digital marketing specialist has...
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Turn hobby showcase into money maker

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Most people use their website as a hobby. Making money online is beyond their wildest dreams.  This is where dream maker Oscar Gonzalez answers the call. He is an independent, work-at-home consultant who serves as...
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Trending superstar tells all

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When you trend on Twitter, you've struck a nerve that reverberates throughout your audience and beyond. The goal is to trend well, which starts with good content. A journalist would know that, which is why...
Listening by Ehimetalor Unuabona on Unsplash

Listening to others pays dividends

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With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one's inner money grabber in check, opting instead to create personal, trustworthy connections. A journalist by trade,...
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Podcasting: A New Secret Sauce To Your Marketing Buffet

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Is podcasting really creating its space in the digital marketing Legoland.? In a broader sense, it is a YES. Since ages, political leaders, journalists, and magazine interviewers have been podcasting to talk to their...
connections

Strong Connections Create Social Impact

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Social networks feed off interactions among people. As connections grow, participants build confidence, and the entire system gathers strength. Timothy Macharia will tell you a powerful network is a terrible thing to waste. The chief...
Brands

Strong Brands Fly with Eagles

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Standing out yields great returns. This is the playbook for an entrepreneur’s success on social media. Digital marketing strategist and media scientist Janet Machuka has made a career as an online master. At Sparks Corporate...
Content

Video Snaps Picture-Perfect Content

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Mention “content,” and the first things that come to mind are words and pictures. That misses one of the fastest-growing segments of marketing: video. Amanda Webb keeps that target in her sights. A social media...
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Collaboratively Label Tweets the Easy and Free Way

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If you’re here because you just want the tool, skip down to the Solution section below. Background In order to grow as a machine learning engineer, I recently took on a volunteer project with the international...
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Reputation Reflects Your Reality

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Building a great reputation requires consistency. Everyone in the company must be on the same page because they represent the character and data of the brand. Honesty, integrity and even search engine optimization have...
Virtual Reality

VR Tentatively Peers into Social Networks

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In the Digital Age, online communities bring diverse people together for common goals and causes. Doctor-patient and peer support in the medical field rank among the top of such groups -- underlined when lives...
personal branding

Tech Injects Data Into Branding

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Social media is abuzz with “personal branding,” but identity creation stretches far even when the internet is disconnected. People want to see entrepreneurs in person just like the brands they see online. Sprinkle in...
Build branding

Build Branding for the Ages

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Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in digital marketing, engaging their target audience and knowing how to work with influencers. All...
social selling

Social Selling Stretches Beyond Sales

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To make it as convenient as possible for consumers to purchase your products, position yourself where they are most of the time: browsing and conversing on social media. This is where entrepreneur Kahill Kuteesa excels....
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Tips for Creating a Bold Brand Image

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To attract an audience in any industry, branding is essential. Yet, the term “brand” is used pretty loosely these days. People often use the word brand when talking about logos, or particular company graphics...
small business

Beating Competitors in a Saturated Market

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When you are launching and running a small business, the landscape can be fraught with obstacles. No amount of business studies classes can fully prepare you for the reality of being in business, and...
Social listening

Everyone Just Wants to be Heard

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Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face different challenges -- or at least they think they do. They have to crack...
Good Content

Once is Never Enough for Good Content

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What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience. To repurpose from Chicago Mayor Rahm Emmanuel, “Never let a...