Social Media
Awareness is the first step to attract customers and build loyalty Photo by Austin Distel on Unsplash True tests of a...
Find your audience and connect with them where they are active Live streaming need not be intimidating. Thanks to technology that...
Customers satisfied with the products or services a business provides are more likely to continue doing business with that company. The...
Intelligence pulls data together. In the realm of consumer intelligence, Talkwalker Middle East and Africa marketing executive Rami Deeb believes in...
Blundering online amounts to digital marketing malpractice. Engaging the wrong way—or not at all—muffing search engine optimization and other miscues dig...
If you’re on social media but artificial intelligence sounds intimidating, fear not. You might be deeper into AI than you think. ...
Consider these headlines from July, 21st, 2020 Case Numbers are far higher than reported in parts of U.S, C.D.C Says-NYtimes Armed...
Digital privacy is practically a misnomer. The list of companies not hacked seems shorter than those attacked. Dentin Waweru might not...
Facebook’s choice to issue a centralized, semi-anonymous, permissioned token (Libra) is puzzling. First, Facebook’s understanding of the concept of modern money...
The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and...
In 2019, Facebook crossed a red line. The company announced the Libra project. Before digging into Libra, let’s get a very...
Social media marketing starts with the customer in mind. Advertising, feedback and managing complaints mesh together to serve the consumer and...
Most people use their website as a hobby. Making money online is beyond their wildest dreams. This is where dream maker...
When you trend on Twitter, you’ve struck a nerve that reverberates throughout your audience and beyond. The goal is to trend...
With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one’s inner money...
Is podcasting really creating its space in the digital marketing Legoland.? In a broader sense, it is a YES. Since ages,...
Social networks feed off interactions among people. As connections grow, participants build confidence, and the entire system gathers strength. Timothy Macharia...
Standing out yields great returns. This is the playbook for an entrepreneur’s success on social media. Digital marketing strategist and media...
Mention “content,” and the first things that come to mind are words and pictures. That misses one of the fastest-growing segments...
If you’re here because you just want the tool, skip down to the Solution section below. Background In order to grow...
Building a great reputation requires consistency. Everyone in the company must be on the same page because they represent the character...
In the Digital Age, online communities bring diverse people together for common goals and causes. Doctor-patient and peer support in the...
Social media is abuzz with “personal branding,” but identity creation stretches far even when the internet is disconnected. People want to...
Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in...
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