brand

Winning Brands Habitually Please Consumers

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Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other factors. To succeed, entrepreneurs have to anticipate and adapt to economic trends so...
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Why is Digital Marketing important for Businesses

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“Students do not learn much just sitting in classes listening to teachers, memorizing prepackaged assignments, and spitting out answers. They must talk about what they are learning, write reflectively about it, relate it to...
Facebook

Facebook Faces the Music of Racism in Banishment of White Nationalism and Separatism.

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Lots of "ism's" there but Facebook's used to all this controversy, right? Seriously, you have to hand it to Mr. Zuckerberg and his iron will. The guy's been through a lot regarding technology and the...
Connect

Humanize Yourself and Connect to Your Audience

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From an unabashed fan: “Vlogging has changed my life for the better. Video content creation is extremely powerful.” Julia Jornsay-Silverberg knows why she video blogs, or vlogs. “When I started vlogging, I wasn’t sure how...
Algorithms

Algorithms Are Not Inherently Biased, It’s A Result Of Expectations With Unintended Consequences

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There have been plenty of criticisms about how tech companies use algorithms in their software that tends to favor their political ideology or biases. Companies like Twitter, Facebook and Google have been criticized for...
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Why Twitter Can’t Make Money Charging a Subscription Fee

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Twitter comes in a respectable second place amongst social media firms with a very respectable 336 million worldwide active users (67 million in the United States) falling behind only Facebook, which tops the charts at 2.27 billion (242...
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Could blockchain powered social media 2.0 dethrone Facebook?

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By 2021, the number of active social media users is expected to reach a mind-boggling 3.02 billion, with over a third of the world’s population using social media platforms it's important to discuss the...
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Lead generation starts from Day 1

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The questions perplex marketers and entrepreneurs alike. How do you determine that a brand needs a leads advertisement? How do you measure the impact? Fortunately, Will Deyamport III has answers. The digital strategist hosts the...
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25 Self Improvement ways for a successful Life

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“The more I live, the more I learn. The more I learn, the more I realize, the less I know.” ― Michel Legrand Time to learn. For a daily dose on Technology, Finance, Work place, Productivity &...
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Schedulers keep social media on track

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Busy people stick to systems if they want to hit and maintain peak efficiency. That’s the premise behind Tweepsmap and RentCompass, companies that help expedite data-driven engagement and housing searches, respectively. Not coincidentally, Samir Al-Battran...
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An Algorithm for Happiness?

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Is social media addiction worse than cigarettes? From the very start, we thought that technology is making our lives better, faster, easier and practical. Social media was initially created to help us to save time...
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Social media listening keeps you plugged in

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Although social media listening is a top trend, it should be part of every modern marketing strategy. Staying attuned to customers and competitors alike keeps brands ahead of the game. This is one of Yuva...
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Send a message with your best pitch

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Do you promote your blog posts effectively or just swing for the fences? Big rips are high risk, high reward – with many strikeouts along the way. Charlotte Beauvoisin believes she has a better idea. A...
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260 million people endorse LinkedIn

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Saying “LinkedIn” brings a mixed response. Is it a social network? A job-search site? Great for professional discussions? Or, as some women have unwittingly found, a place to get hit on for dates? Clarice Lin...
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Smart tweeters soar above the flock

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Tweeting smarter is Madalyn Sklar’s mantra. The social media consultant is Twitter’s biggest cheerleader. She backs up her passion as host of the #TwitterSmarter and #SocialROI Twitter chats, all in the name of helping...
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Evergreens sprout new life

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For Amy Woods, “oldies but goodies” is more than a nostalgic saying. It’s her life’s work, captured in Woods’ Content 10X company and podcast. She talked with entrepreneur and internet marketer Madalyn Sklar about strategies...
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Humanizing triumphs over digital marketing

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How can a brand avoid the ever-selling voice and instead present what excites its audience and customers in a humane way? If anyone could answer that question, it’s master storyteller Barrack Onyango. He built his...
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What happens when platforms determine bias?

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Content Creation and The Divide. Lately, the prevalent formula for success has been; you produce content which people find most agreeable and ride the train of like-ability. Whereas, what it used to be; you expressed about what...
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So Socially Good They’re Scary

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It’s never too late. That applies to yearnings inspired by a mid-life crisis as well as more sensible but off-putting notions such as jumping into social media. This is especially challenging for inward-looking –...
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Data Driven Statistics, Trends & Facts 2018

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The most challenging part for me personally when writing a blog is to find the relevant data driven statistics about that particular topic. Often it takes a considerable amount of time to figure out...