Social Leadership Cries Out for Personal Touch

4 min read

Leadership

Even social media needs leaders to herd cats. One of those top cats is human leadership coach Gene Petrov, who helps marketers become leaders. He believes leaders cultivate and nurture community. That builds an effective community for great marketing results. Petrov talked with digital marketing strategist Madalyn Sklar about the role of leadership in social media communities. “In its most basic form, a community is a group of people,” Petrov said. “In the physical world, the community connects people within a certain geographic area — a neighborhood, town or city. On social media, that’s not the case. Communities are global…....

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

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