Is Brand Advocacy Worth the Risk?

5 min read

Small businesses that take a stand for their brand roam the high-risk, high-reward world of advocacy. Do brands that advocate for causes risk driving away customers, or are they on to something that contradicts conventional marketing wisdom? Stacey DePolo advocates advocacy. She is the social customer advocacy manager at GoDaddy as well as a self-described “connection catalyst and agent of change.” She believes brands should stand for something, as she boldly explained to Ivana Taylor and Iva Ignjatovic. Taylor owns DIYMarketers, a company “committed to helping overwhelmed small business owners on a budget.” Ignjatovic is a marketing, strategy, leadership, and business…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.