Build Branding for the Ages

4 min read

Build branding

Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in digital marketing, engaging their target audience and knowing how to work with influencers. All that is just another day at the office for Chelsea Krost, Goldie Chan and Jeff Barrett. Each of them has seen both sides as marketers and influencers, bringing varied expertise to serve their clients. Krost is a Top 20 millennial marketing strategist, coach, LinkedIn instructor and global speaker. She has been a brand ambassador and spokesperson for many notable and diverse brands. A whirlwind of…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

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