What the Instrumental Level of Marketing Includes

5 min read

Marketing is a multifaceted process that operates on three main levels: semantic, communication, and instrumental. This model helps structure the marketing strategy and effectively work on each aspect of product promotion. The semantic level addresses the core ideas and values of the brand, aiming to create an emotional connection with the audience and emphasize how the product or service can improve customers’ lives. The communication level focuses on selecting channels for interacting with the audience to effectively disseminate the brand’s meanings. It includes advertising, PR, social media, and direct customer communication. The last one — the instrumental level—covers specific tools…...

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Valentin Vasilevskiy Valentin Vasilevskiy is a co-founder and CEO of the Business Booster. It's an accelerator for small and medium-sized businesses. The accelerator's residents are companies from 57 countries, with programs in 4 languages (English, Chinese, Russian, Ukrainian). Since 2012, he has been an entrepreneur in the field of online education. His areas of expertise include digital marketing, remote teams management, growth hacking, and democratic management. His interests lie in AI, SaaS, business scaling, M&A, and VC.