What the Instrumental Level of Marketing Includes

Marketing is a multifaceted process that operates on three main levels: semantic, communication, and instrumental. This model helps structure the marketing strategy and effectively work on each aspect of product promotion. The semantic level addresses the core ideas and values of the brand, aiming to create an emotional connection with the audience and emphasize how the product or service can improve customers’ lives. The communication level focuses on selecting channels for interacting with the audience to effectively disseminate the brand’s meanings. It includes advertising, PR, social media, and direct customer communication. The last one — the instrumental level—covers specific tools…...