No fooling: Marketing goes for laughs

4 min read

It’s a funny thing when you mix humor and marketing. Surely, Mark Anderson hopes so. Don’t call him Shirley. Instead, call him a professional cartoonist, what Anderson calls the best job in the world. He talked with Ivana Taylor and Iva Ignjatovic about how to add humor in different areas of your marketing. Ignjatovic is a marketing, strategy, leadership and business consultant. She works closely with Taylor, who owns DIYMarketers, a company “committed to helping small business owners get out of overwhelm.” “My sense of humor is mostly good-natured observation,” Anderson said. “I like to poke fun at things, but…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.