Everyone Just Wants to be Heard

3 min read

Social listening

Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face different challenges — or at least they think they do. They have to crack the nut of business-to-business and business-to-consumer communication. Bryan Kramer contends that brand owners are thinking too hard rather than acting naturally. The keynote speaker and “coach of coaches” spells out his beliefs in his best-seller, “There is No B2B or B2C: it’s Human-to-Human.” He backs that up as CEO of H2H Companies, which specializes in coaching and workshops. Kramer talked with digital marketing specialist Madalyn…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.