Brand Image

Tips for Creating a Bold Brand Image

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To attract an audience in any industry, branding is essential. Yet, the term “brand” is used pretty loosely these days. People often use the word brand when talking about logos, or particular company graphics...
small business

Beating Competitors in a Saturated Market

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When you are launching and running a small business, the landscape can be fraught with obstacles. No amount of business studies classes can fully prepare you for the reality of being in business, and...
Social listening

Everyone Just Wants to be Heard

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Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face different challenges -- or at least they think they do. They have to crack...
Good Content

Once is Never Enough for Good Content

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What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience. To repurpose from Chicago Mayor Rahm Emmanuel, “Never let a...
Paid media

Brands Draw Attention with Paid Media

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Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the confidence of existing customers. This concept drives Tony Wanaswa, digital marketing...
Leadership

Social Leadership Cries Out for Personal Touch

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Even social media needs leaders to herd cats. One of those top cats is human leadership coach Gene Petrov, who helps marketers become leaders. He believes leaders cultivate and nurture community. That builds an...
digital marketing

Data Tells the Tale of Digital Marketing

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Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge. This is Christine Gritmon’s wheelhouse. The social media strategist and self-described...
New Chapters

Tragic Plot Twist Opens New Chapters

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The aftermath of a major life-changing event -- a tragedy -- would not have been how Tim Lewis wanted to change his profession. Yet, it was a stark realization that tightened his grip on...
Live Streaming

Live Streaming Inspires Human Moments

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Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a short time she jumped from novice to maven. Quinn has made herself the leading...
Blog Image

Chronicle Fatigue Syndrome: Why News Saturation is More Dangerous than Fake News

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On July 17, 2014, Malaysian Airline flight MH-17 was shot down over Eastern Ukraine by a BUK surface-to-air missile killing all 298 passengers including 6 of the world’s top AID’s researchers and scientists. The...
Blog Image

Instagram Surges to Greater Heights

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Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many elements that drive Instagram success and overcome myths. This is where Forbes Top 50...
Blog Image

Ronaldo Versus Ai-Robots Or Will Data Brokers Make Them One?

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It is safe to say that not in one hundred years will robots outperform future Ronaldos on the football fields. Not even with all the super-state-of-the-art AI integrated in those future robots. But does...
Blog Image

Facebook’s Cryptocurrency Will Challenge The Global Financial Establishment

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The news about Facebook’s cryptocurrency called the Libra coin is generating a lot of buzz. The stories are mixed, with some saying this is the gateway to cryptocurrency adoption. Others are concerned since Facebook...
Blog Image

Great Videos Inspire Others!

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When talking about video content, go to the expert. That would be Demian Ross, who produces his weekly Plan D podcast and hosts the Road to 1,000 video series. He and marketing expert Madalyn...
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Messaging is the Future – and So is Facebook

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When the topic is WhatsApp, Instagram and Facebook Messenger integration – whether it’s your friend or foe – the person to ask is the master of all three. CEO of the Facebook Messenger marketing platform...
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Forceful Conversations Create Impact

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Whether casual chats or sparks for world-changing events – online conversations can have far-ranging effects. At both extremes, social media communities have unexpected influence, particularly on matters close to their hearts. On such heart-tugger is...
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Personal Brands Strike Gold in the Long Run

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Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much you should direct your efforts. Besides being a social influencer, Ian Moyse is also...
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Targeted Ads Dominate the Competition

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Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight markets. Besides being a social media manager and lifestyle blogger, Ashley Mokwena is an...
LinkedIn

LinkedIn Done Right is Almost Magic

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Careers and LinkedIn often intertwine. Looking for a job? Are you on LinkedIn? The social media venue conjures up different reactions – some positive, some not. Count Chaim Shapiro among LinkedIn’s fans. The veteran career...
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Maximize Data by Keeping it Personal

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Business owners who want to succeed should know how to leverage income using digital technology. Entrepreneurs don’t need to “speak” search engine optimization, but they should know the ways SEO can boost their companies’...