Take charge with your best face forward

2 min read

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Social media marketing starts with the customer in mind. Advertising, feedback and managing complaints mesh together to serve the consumer and business. This is second nature to Komana M. Nakalonga. The digital marketing specialist has become an industry leader after founding IdeaBiz Digital Marketing and Public Relations. During an Africa Tweet Chat, she explained why customer service is crucial for success. “Customer service is not just about the management of feedback from your target audience and existing base,” Nakalonga said. “It’s creating one voice for how your reviews, complaints and compliments are handled throughout all the social media platforms used…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

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